Friday, 25 March 2011

Marketing Daily - HMV confirms Waterstone's sale; plus Tesco, Mars, Google, and Bacardi

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Breaking news from Marketing
 
Breaking news from Marketing March 2011
 
Latest News
 
HMV Group confirms Waterstone's up for sale
Arif Durrani,
25 March 2011
 

HMV Group, the high-street entertainment retailer, has just confirmed to the City...
Waterstone's: put up for sale by HMV Group
 
 
Alcohol ad ban calls slammed by industry
Gemma Charles,
25 March 2011
 

Drinks giant Diageo, the Portman Group and ISBA have criticised the British...
Alcohol: ad ban is slammed by drinks industry
 
 
Tesco waters down Asda refund guarantee
John Reynolds,
25 March 2011
 

Tesco has been forced into a climbdown after a key promotional campaign...
Tesco: changes terms and conditions of its price checker
 
 
Interflora battle with Google is a boost for brand owners
Fiona McBride,
24 March 2011
 

Fiona McBride, partner and trade mark attorney at Withers & Rogers LLP,...
Interflora: trademark victory over Google
 
 
Helen Edwards on Branding: On the road to know-how
Helen Edwards,
23 March 2011
 

Marketers can gain a vital insight into customer behaviour by accompanying their...
Helen Edwards on Branding
 
 
Andrew Walmsley on Digital: Mobile's game-changer
Andrew Walmsley,
23 March 2011
 

Mobile apps that make normally mundane experiences fun for users have potential...
Andrew Walmsley on Digital: Mobile's game-changer
 
 
Brand Health Check: Mars
Rachel Barnes,
23 March 2011
 

Despite its shift to a 'healthier', sporty positioning, the brand has lost...
Brand Health Check: Mars
 
 
 
Also in the News
 
Swiftcover invites commuters to get into bed with Little Iggy
Loulla-Mae Eleftheriou-Smith,
25 March 2011
 
Bacardi rolls out new varieties for pre-mixed range
Sarah Shearman,
25 March 2011
 
B&Q bids to make DIY more accessible
John Reynolds,
25 March 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Tim Ambler speaks out
Alan Mitchell
 

  Oh dear! First Mark Ritson, now Tim Ambler. Tim has weighed in to the debate on Mark Ritson's tirade...
 
 
Hurrah! An Olympic marketing campaign that isn't rubbish
Alex Brownsell
 

It looks like Visa might have just cracked it.   Earlier this year, we revealed that the payments...
 
 
Reversing the tide of opt-outs
Alan Mitchell
 

I did a talk at the DMA's Data Protection Conference last week. The main message was that the underlying paradigm of marketing...
 
 
 
 
 
 
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