Friday 18 March 2011

Campaign Daily Fix - COI, DFS, BMI, BA, Bic...

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Campaign Daily Fix
 
18 March 2011  
Latest News
COI: advertising body is set to be replaced
COI to be replaced by Government Communications Centre
Gemma Charles, 18 March 2011

The Government has been advised to replace the COI, its 65-year-old ad body, with a Government Communications Centre, as part of sweeping changes to the structure of public sector marketing.

 
COI: 'Charley stranger' campaign from 1973
Industry bodies welcome decision to scrap COI
Gemma Charles, 18 March 2011

The marketing industry bodies have welcomed today's proposals to scrap the 65-year-old COI, introduce a centralised Government Communications Centre and shed up to 1,000 communications jobs across Whitehall.

 
DFS: media account goes to MediaCom
MediaCom wins consolidated £92m DFS media business
Katherine Levy, 18 March 2011

DFS Furniture, the furniture retailer, has appointed WPP's MediaCom to handle its newly consolidated £92m media planning and buying business in the UK.

 
Bmi: consolidates media business into MPG Media Contacts
Bmi consolidates media business into MPG Media Contacts
Katherine Levy, 18 March 2011

Lufthansa-owned airline British Midland International is folding its £2m bmibaby media account into MPG Media Contacts, which already handles the media for the main bmi brand.

 
BA: readies live event at Westfield
BA readies live digital outdoor campaign at Westfield
Ed Owen, 18 March 2011

British Airways is running a live outdoor campaign this weekend, which will challenge the public to guess the mystery location of two holidaymakers via a live video link on Ocean...

 
 
Also in the News
Plans to scrap the COI reflect the changing landscape
Arif Durrani, 18 March 2011
Census ads target young adults
Maisie McCabe, 18 March 2011
BiC appoints Forever Beta to ad account
Sara Kimberley, 18 March 2011
TBWA\London appoints Zaniewska as strategy director
Sara Kimberley, 18 March 2011
 
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Latest Work
Tate Britain 'this is Britain' by Fallon
Tate Britain 'this is Britain' by Fallon
17 March 2011

Tate Britain is launching a major new advertising campaign to highlight the gallery's role as the home of British art from 1500 to the present day.

 
Elle 'wear it your way' by DHM
Elle 'wear it your way' by DHM
15 March 2011

Elle magazine has launched a TV and online ad campaign.

 
O2 ‘Tinie Tempah’ by Drum PHD
O2 'priority tickets' by Drum PHD
15 March 2011

O2 has teamed up with Tinie Tempah with a gig trailer promoting priority tickets for his national tour which go on sale to O2 customers.

 
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Blogs
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Today we publish our School Reports. Undoubtedly some agencies will be enraged while others will have more minor grumbles but...

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Brian True-May (yes, him again) has landed himself in trouble for saying in an interview that Midsomer Murders (yes, it...

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