Tuesday, 29 March 2011

Campaign Daily Fix - ISBA agency bief guide, Ford, Govt AV ad campaign, Red Bull, Morrisons

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Campaign Daily Fix
 
29 March 2011  
Latest News
Hamish Pringle: director general of the IPA
Industry bodies collaborate on agency briefing guide
Maisie McCabe, 29 March 2011

Advertisers' association ISBA has worked with the Institute of Practitioners in Advertising, the Marketing Agencies Association, and PR agency body PRCA, to produce an updated guide to briefing agencies.

 
Ford Focus; £4m multimedia campaign kicks off this week
Ford drives Focus launch with £4m campaign
Daniel Farey-Jones, 29 March 2011

Ford has kicked off a £4m two-month campaign for its new Focus model with a 60-second TV ad, to be followed by extensive activity including a partnership with Bauer Media.

 
Electoral Commission: 'birds' campaign
The Government prepares TV campaign to explain AV referendum
Sara Kimberley, 29 March 2011

The Government is launching a TV ad that will explain the local elections and the referendum for the UK Parliamentary Voting System.

 
Red Bull: showing sporting film shorts on Cineworld screens
Red Bull to screen sporting film shorts for cinema push
Maisie McCabe, 29 March 2011

Red Bull, the drinks brand, is to launch a series of short films showcasing freesports action, as part of four months of big screen and social media activity to target...

 
Flintoff stars in the Morrisons campaign
Flintoff flies flag for Morrisons TV ad
Sara Kimberley, 28 March 2011

Morrisons has launched a patriotic TV ad starring cricketer Andrew 'Freddie' Flintoff to lift the spirits of the nation.

 
 
Also in the News
Hearst signs €651m magazine deal with Lagardère SCA
Arif Durrani, 29 March 2011
Delta goes experiential for flat bed campaign
Loulla-Mae Eleftheriou-Smith, 29 March 2011
UK brands splash £4.1bn on online ads, says IAB
Sarah Shearman, 29 March 2011
 
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Latest Work
Gumtree.com 'sofa' by Beta
Gumtree.com 'sofa' by Beta
28 March 2011

Gumtree.com has launched a TV campaign after hitting a ten million visits per week milestone for the site.

 
Hyundai 'new thinking' by M&C Saatchi
Hyundai 'new thinking' by M&C Saatchi
28 March 2011

Hyundai has launched a press campaign to promote its 'new thinking' message.

 
Visa 'training day' by Saatchi & Saatchi
Visa 'training day' by Saatchi & Saatchi
25 March 2011

Visa Europe has launched its latest TV ad in the UK, which ties in with the 2012 Olympics.

 
More Work
 
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In its 8 years, Albion London has tried to learn a lot from the start-ups we've worked with. We think...

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