Latest news | | | | | | Procter & Gamble (P&G), the global FMCG company, is launching its first consumer-facing corporate brand campaign in the UK this weekend, ahead of Mother's Day on 3 April. | | | | | | | Richard Desmond's shock plans to explore the sale his magazine portfolio, including OK! Magazine, is called Project Odyssey and was put together last year at the request of the multimillionaire's publishing company. | | | | | | | Channel 4 is looking to up the ante on last year's special comedy ad break, starring comedian Jimmy Carr, by pitting him against fellow comedian Alan Carr for a 'Carr vs Carr Ad Break Challenge'. | | | | | | | Underlying advertising revenue growth at Daily Mail and Metro publisher Associated Newspapers has slowed to 2% year on year in the quarter to date. | | | | | | | Thinkbox, the commercial marketing body, has appointed OPera research director Neil Mortensen to the position of research and planning director, replacing David Brennan. | | | | | | | The IAB will celebrate the art of digital advertising next week and has confirmed Saatchi & Saatchi Worldwide digital creative director Tom Elsinger will give the keynote speech. | | | | | | | Shackleton, Draftfcb New Zealand and Lester Wunderman were among the top winners at this year's John Caples International Awards, held last week in New York. | | | | | | | The campaign against the proposed change to a AV voting system targets newspaper readers ahead of the 5 May referendum, while charities hope to raise donations. | | | | Adland |
| The UK's biggest advertising, media and digital agencies, mapped.
View the map | | | | Intelligence | | | | | | Many marketers struggle to work out what social media fans are worth and how they can make them more valuable, write Rob Dreblow of the World Federation of Advertisers and Duncan Southgate of Millward Brown. | | | | | | | Should social-media strategy be handled by the marketing department, the PR and comms team or customer services? Adam Woods and Andrew McCormick weigh up the merits of three different approaches, while below, a variety of agencies make their case for... | | | | | | | Almost a quarter of UK consumers have a negative view of the introduction of product placement, according to research from YouGov. | | | | | | Latest jobs | | | | | | | |
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