Monday, 28 March 2011

Breaking news from Brand Republic - P&G, Project Odyssey, C4, Associated Newspapers, Thinkbox

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Latest news
P&G launches 'Proud sponsor of mums' campaign
P&G launches 'Proud sponsor of mums' campaign
by Loulla-Mae Eleftheriou-Smith
28 March 2011, 08:30AM
Procter & Gamble (P&G), the global FMCG company, is launching its first consumer-facing corporate brand campaign in the UK this weekend, ahead of Mother's Day on 3 April.
Desmond's magazine sale called Project Odyssey
Desmond's magazine sale called Project Odyssey
by John Reynolds
28 March 2011, 09:20AM
Richard Desmond's shock plans to explore the sale his magazine portfolio, including OK! Magazine, is called Project Odyssey and was put together last year at the request of the multimillionaire's publishing company.
C4 to use Comedy Gala for ad break innovation
C4 to use Comedy Gala for ad break innovation
by Maisie McCabe
28 March 2011, 08:40AM
Channel 4 is looking to up the ante on last year's special comedy ad break, starring comedian Jimmy Carr, by pitting him against fellow comedian Alan Carr for a 'Carr vs Carr Ad Break Challenge'.
Associated ad revenue growth slows
Associated ad revenue growth slows
by Daniel Farey-Jones
28 March 2011, 08:14AM
Underlying advertising revenue growth at Daily Mail and Metro publisher Associated Newspapers has slowed to 2% year on year in the quarter to date.
Thinkbox appoints OPera's Mortensen to replace Brennan
Thinkbox appoints OPera's Mortensen to replace Brennan
by Maisie McCabe
28 March 2011, 07:48AM
Thinkbox, the commercial marketing body, has appointed OPera research director Neil Mortensen to the position of research and planning director, replacing David Brennan.
IAB celebrates creativity with Artvertising Award
IAB celebrates creativity with Artvertising Award
by Staff
28 March 2011, 08:30AM
The IAB will celebrate the art of digital advertising next week and has confirmed Saatchi & Saatchi Worldwide digital creative director Tom Elsinger will give the keynote speech.
Caples winners highlight strength of international work
Caples winners highlight strength of international work
by Staff
28 March 2011, 09:23AM
Shackleton, Draftfcb New Zealand and Lester Wunderman were among the top winners at this year's John Caples International Awards, held last week in New York.
Paper Round (28 March) - Which clients are advertising in the national press?
Paper Round (28 March) - Which clients are advertising in the national press?
by Sarah Johnson
28 March 2011, 09:17AM
The campaign against the proposed change to a AV voting system targets newspaper readers ahead of the 5 May referendum, while charities hope to raise donations.
Adland

The UK's biggest advertising, media and digital agencies, mapped.

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Intelligence
The value of a social media fan
The value of a social media fan
by Rob Dreblow and Duncan Southgate
28 March 2011, 08:00AM
Many marketers struggle to work out what social media fans are worth and how they can make them more valuable, write Rob Dreblow of the World Federation of Advertisers and Duncan Southgate of Millward Brown.
Social media: the ownership battle between marketing, PR and customer relations
Social media: the ownership battle between marketing, PR and customer relations
by Andrew McCormick
24 March 2011, 08:00AM
Should social-media strategy be handled by the marketing department, the PR and comms team or customer services? Adam Woods and Andrew McCormick weigh up the merits of three different approaches, while below, a variety of agencies make their case for...
Viewers' attitudes to product placement
Viewers' attitudes to product placement
by Adele Gritten
23 March 2011, 08:00AM
Almost a quarter of UK consumers have a negative view of the introduction of product placement, according to research from YouGov.
Think BR

Far from being a disposable idea, pop-ups are here to stay

Pop-up shops are now part of the marketing mainstream, writes Alex Johns, MD, Brandnew Corporation.

Â

Also in the news
Tesco waters down Asda refund guarantee
by John Reynolds, 25 March 2011, 12:45PM
Tribal DDB picks up Flora/Becel digital business
by Daniel Farey-Jones, 25 March 2011, 04:05PM
iPad2 launch brings shoppers out in force
by Staff, 25 March 2011, 04:06PM
Vauxhall hires Carat for Home Nations football sponsorship
by Alex Brownsell, 25 March 2011, 03:15PM
Mercedes-Benz hires VW marketer David George
by Alex Brownsell, 25 March 2011, 04:15PM
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