Breaking news from Brand Republic - P&G, Project Odyssey, C4, Associated Newspapers, Thinkbox

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news P&G launches 'Proud sponsor of mums' campaign by Loulla-Mae Eleftheriou-Smith 28 March 2011, 08:30AM Procter & Gamble (P&G), the global FMCG company, is launching its first consumer-facing corporate brand campaign in the UK this weekend, ahead of Mother's Day on 3 April. Desmond's magazine sale called Project Odyssey by John Reynolds 28 March 2011, 09:20AM Richard Desmond's shock plans to explore the sale his magazine portfolio, including OK! Magazine, is called Project Odyssey and was put together last year at the request of the multimillionaire's publishing company. C4 to use Comedy Gala for ad break innovation by Maisie McCabe 28 March 2011, 08:40AM Channel 4 is looking to up the ante on last year's special comedy ad break, starring comedian Jimmy Carr, by pitting him against fellow comedian Alan Carr for a 'Carr vs Carr Ad Break Challenge'. Associated ad revenue growth slows by Daniel Farey-Jones 28 March 2011, 08:14AM Underlying advertising revenue growth at Daily Mail and Metro publisher Associated Newspapers has slowed to 2% year on year in the quarter to date. Thinkbox appoints OPera's Mortensen to replace Brennan by Maisie McCabe 28 March 2011, 07:48AM Thinkbox, the commercial marketing body, has appointed OPera research director Neil Mortensen to the position of research and planning director, replacing David Brennan. IAB celebrates creativity with Artvertising Award by Staff 28 March 2011, 08:30AM The IAB will celebrate the art of digital advertising next week and has confirmed Saatchi & Saatchi Worldwide digital creative director Tom Elsinger will give the keynote speech. Caples winners highlight strength of international work by Staff 28 March 2011, 09:23AM Shackleton, Draftfcb New Zealand and Lester Wunderman were among the top winners at this year's John Caples International Awards, held last week in New York. Paper Round (28 March) - Which clients are advertising in the national press? by Sarah Johnson 28 March 2011, 09:17AM The campaign against the proposed change to a AV voting system targets newspaper readers ahead of the 5 May referendum, while charities hope to raise donations. Adland The UK's biggest advertising, media and digital agencies, mapped. View the map   Intelligence The value of a social media fan by Rob Dreblow and Duncan Southgate 28 March 2011, 08:00AM Many marketers struggle to work out what social media fans are worth and how they can make them more valuable, write Rob Dreblow of the World Federation of Advertisers and Duncan Southgate of Millward Brown. Social media: the ownership battle between marketing, PR and customer relations by Andrew McCormick 24 March 2011, 08:00AM Should social-media strategy be handled by the marketing department, the PR and comms team or customer services? Adam Woods and Andrew McCormick weigh up the merits of three different approaches, while below, a variety of agencies make their case for... Viewers' attitudes to product placement by Adele Gritten 23 March 2011, 08:00AM Almost a quarter of UK consumers have a negative view of the introduction of product placement, according to research from YouGov. Think BR Far from being a disposable idea, pop-ups are here to stay Pop-up shops are now part of the marketing mainstream, writes Alex Johns, MD, Brandnew Corporation. Â Also in the news Tesco waters down Asda refund guarantee by John Reynolds, 25 March 2011, 12:45PM Tribal DDB picks up Flora/Becel digital business by Daniel Farey-Jones, 25 March 2011, 04:05PM iPad2 launch brings shoppers out in force by Staff, 25 March 2011, 04:06PM Vauxhall hires Carat for Home Nations football sponsorship by Alex Brownsell, 25 March 2011, 03:15PM Mercedes-Benz hires VW marketer David George by Alex Brownsell, 25 March 2011, 04:15PM Latest Blog Entries Nice out Steve Henry, 28 March 2011 David Cameron, Eton and George Orwell Hugh Salmon, 28 March 2011 Wink wink Greg Taylor, 25 March 2011 Trial and error Ian Moore, 25 March 2011 Tim Ambler speaks out Alan Mitchell, 25 March 2011 Hurrah! An Olympic marketing campaign that isn't rubbish Alex Brownsell, 25 March 2011 Latest jobs Email Marketing Executive Recruiter Propel Salary £28000 - £30000 per annum + 10% bonus, Bupa Location London Marketing Development Officer Recruiter Adam Recruitment Salary £25000 - £30000 per annum Location Reading Senior Account Manager, telecoms, London Recruiter Dynamic New Alliances Salary Up to £38K Location Central London Digital Project Manager / Producer Recruiter Major Players Salary £28000 - £35000 per annum Location London INTEGRATED agency - SOUTH WEST LONDON - Account Manager or Senior Account Manager - £25k-37K Recruiter Judi Patton Salary 25k-35K or freelance day rate Location South West London Data Operations Analyst Recruiter Direct Recruitment Salary £30k Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders