Tuesday, 1 March 2011

Media AM - ASA, NRS, MediaCom, Apple iAd, My Media Week

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Media AM Bulletin
 
 
 
*   Latest News
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Dr Pepper and its associated sites: recently came under fire for a Twitter campaign
Industry sceptical as ASA's online rules kick in
Mark Banham, 01 March 2011

Misleadlng or false marketing messages placed on company websites and via social...

  
NRS data: readership figures for most titles make grim reading
Newspaper readership figures make grim reading
John Reynolds, 01 March 2011

The Daily Telegraph, The Times and the Daily Mirror all lost more...

  
Ivan Fernandes: named global social media director at MediaCom
MediaCom promotes Ivan Fernandes to global social media director
Katherine Levy, 01 March 2011

MediaCom has promoted Ivan Fernandes to the newly created role of global...

  
iAd: some marketers remain unconvinced
Brands cautious of iAd despite Apple rate-cut
Ed Owen, 01 March 2011

Apple is facing a struggle to convince brands of the value of...

  
Jason Dormieux: managing partner at MEC Interaction
My Media Week: Jason Dormieux
Hayley Pinkerfield, 01 March 2011

In and out of meetings and fuelled by coffee, Jason Dormieux, managing...

  
*   Also in the News
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How product placement arrived in the UK
Arif Durrani, 28 February 2011
Operating profit up 49% at FT Group as Pearson turns to digital
Maisie McCabe, 28 February 2011
Desmond unveils Health Lottery plans
Maisie McCabe, 28 February 2011
ASA extends remit to include digital marketing from tomorrow
Maisie McCabe, 28 February 2011
Cosmopolitan launches in Armenia
Katherine Levy, 28 February 2011
 
 
Blogs & Forums
Latest Blog Entries
The Health Lottery - good idea, terrible name
Jeremy Lee

Forgive me if I'm wrong, but I think the term 'health lottery' is one that is best known to describe...

Will WPP be celebrating on Friday?
Bob Willott

The observation that follows is not for the eyes of Omnicom - that solid and well regarded global group that...

Storm clouds gather as Sky retreats from print
Arif Durrani

BSkyB's decision to scale back its market-defining customer publishing business could be an ominous bellwether for the magazine industry; is sentiment being...

Calm down dear, it’s only a commercial
TESS ALPS

Knickers are getting twisted again. The Rasputin-like myths around TV ad-skipping will not lie down and die.  If 'ad-skipping' is...

Changing the world 140 characters at a time
Ben Hughes

   It appears that social media has been something of a catalyst in the Arab world, playing a part in...

Social media is nothing new â€" the Roman’s were doing it
Sue Unerman

This is according to the writings of Jonathan Salem Baskin - much respected marketer, author and blogger. His latest book...

Is there much golf in the radio industry?
Jeremy Lee

Delighted to see that Gary Digby, so rudely defenestrated from the top sales job at ITV in January, has returned...

 
 
Jobs of the Week
Exhibition Sales Manager - International Media Company, Ascent Solutions
£32k basic + execllent benefits and uncapped commission, London
Planner / Buyer - Top Agency, Ascent Solutions
Up to £28k + Bonus + Excellent Benefits,
Head of Sales, Silver Seed
At least 40k plus OTE (competitive), Bank
Sales/Project Manager, International Publishing Company, SW6 Associates
Up to £40k OTE in 1st year, Soho, London
Commercial Manager - Video, Xchangeteam
£35000 - £40000 per annum + plus package, London
Search More Jobs
 
 
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