Tuesday, 1 March 2011

Digital AM - iAds, MediaCom, ASA, Orange, plust The Wall > YouTube on a budget

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Latest news
Brands cautious of iAd despite Apple rate-cut
Brands cautious of iAd despite Apple rate-cut
by Ed Owen
01 March 2011, 08:30AM
Apple is facing a struggle to convince brands of the value of advertising on its iAd format, according to sources spoken to by Marketing.
MediaCom promotes Ivan Fernandes to global social media director
MediaCom promotes Ivan Fernandes to global social media director
by Katherine Levy
01 March 2011, 09:05AM
MediaCom has promoted Ivan Fernandes to the newly created role of global director, social media technology.
Industry sceptical as ASA's online rules kick in
Industry sceptical as ASA's online rules kick in
by Mark Banham
01 March 2011, 09:00AM
Misleadlng or false marketing messages placed on company websites and via social media will come under increased scrutiny from today (Tuesday, 1 March) as the ASA's regulation of the space begins.
Orange mobilises 10p top-up campaign
Orange mobilises 10p top-up campaign
by Ed Owen
01 March 2011, 10:00AM
Orange launches a campaign today for Tiny Top Ups customers, who can now increase their credit with as little as 10p.
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How do you get three million views on YouTube in four days with no budget?
@gordonmacmillan
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Google cooks up handy new Recipe View tool
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The Imperial War Museum's social media big guns
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Bigger ads and senior exit at AOL as Huffington Post deal rings changes
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25/02/2011
Calvin Klein in major digital push to revive CK One brand
Jennifer Whitehead
24/02/2011
Ogilvy wins YouTube creative festival with Kevin Spacey ad
@gordonmacmillan
24/02/2011
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