Tuesday, 1 March 2011

Marketing Daily - Brands tapped up by Government for Census data; plus iAd, Visa, Britvic and Asos

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Breaking news from Marketing
 
Breaking news from Marketing March 2011
 
Latest News
 
Government targets UK brands in quest for census data
Gemma Charles,
01 March 2011
 

The Government is calling on major brands, including Tesco, to allow access...

Tesco Clubcard: could be used to compile statistics for the Government
 
 
Brands cautious of iAd despite Apple rate-cut
Ed Owen,
01 March 2011
 

Apple is facing a struggle to convince brands of the value of...

iAd: some marketers remain unconvinced
 
 
Visa recruits British Olympic stars past and present for 18-month push
Arif Durrani,
01 March 2011
 

Visa is turning to British Olympians past and present for a £5m,...

Visa: British Olympic talent to appear in ad campaign
 
 
Infiniti secures F1 Red Bull team tie-up
Alex Brownsell,
01 March 2011
 

Luxury car brand Infiniti has become the lead sponsor of Red Bull...

Infiniti: two-year deal with Red Bull Racing
 
 
Britvic prepares for relaunch of J2O portfolio
Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones,
01 March 2011
 

Britvic is embarking on an overhaul of its J2O bottled-juice brand to...

Britvic: set to re-launch J2O in quest for 'desirability'
 
 
Costa restarts ad feud with Starbucks
John Reynolds,
01 March 2011
 

Costa Coffee is rejoining its war of words with Starbucks in ads...

Costa Coffee: war of words with Starbucks
 
 
 
Also in the News
 
Network Rail returns to TV with safety push
Loulla-Mae Eleftheriou-Smith,
01 March 2011
 
Asos lets other retailers access customer base
Ed Owen,
01 March 2011
 
No relief for cash-strapped HMV
Arif Durrani,
01 March 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Google: a slow-mo train crash unfolding
Alan Mitchell
 

  If you enjoy the spectacle of massive train crash in slow-mo, then keep an eye on Google over...

 
 
Sometimes F1 sponsorships are still worth it
Alex Brownsell
 

No wonder Red Bull Racing F1 chief Christian Horner was grinning ear to ear at yesterday's press event.  ...

 
 
Optimising Subject Lines to Increase Revenue
Jim Sinor
 

Most commentators will tell you that the subject line of an e-mail is the only part which will be read...

 
 
 
 
 
 
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