Amazon to open more physical stores, Burberry profit drops, Vita Coco launches campaign

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Campaign Breakfast Briefing May 18, 2016

Latest Amazon will launch more physical retail stores Shona Ghosh Retailers will be feeling the pressure after Amazon chief executive Jeff Bezos promised more bricks-and-mortar outlets and new features for the company's Amazon Prime delivery service. Burberry plans £100m in cost savings by 2019 as profit drops 10% Shona Ghosh Burberry plans to axe £100m in costs by 2019, with £20m of those savings being delivered by 2017, as its profit declined again. Vita Coco wants you to get thirsty anyway you can with oddball campaign James Swift Vita Coco, the coconut water drink, encourages people to work up a thirst any way they can in a new campaign from Droga5 London. Mel Exon to leave BBH for Sunshine Kate Magee Mel Exon, the managing director of Bartle Bogle Hegarty, will leave the agency at the end of June to take up the role of chief executive at The Sunshine Company. BoyleSports Easter ad banned for 'offensive' crucifixion image Simon Gwynn Irish bookies BoyleSports has been rapped by the ads standards watchdog for an email sent on Good Friday showing a hand nailed to a plank of wood. ITV woos rising media agency talent with 'behind the scenes' VIP invitation Gideon Spanier ITV has hand-picked a selection of rising stars from media agencies to spend time behind the scenes at the broadcaster to boost awareness of ITV and the wider TV medium. IPA and top advertisers unveil Effectiveness Week initiative Gemma Charles In another sign of a new era of collaboration between marketers and agencies, the IPA has unveiled a major effectiveness initiative in partnership with high-profile UK advertisers, including PepsiCo, Sky and John Lewis. Movers and shakers: M&S, Virgin Media, BBH, MediaCom, FT and more Staff Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Just say it: The future of search is voice and personal digital assistants Christi Olson, search evangelist Brands: What's your current relationship status? Presented by Brand Republic Insight & Channel Advisor By now, the majority of retailers have adapted to e-commerce with most selling their products online, but for brands it hasn't all been smooth sailing. Campaign Jobs Senior Strategic Marketing Planner £40 - £43K + (London allowance if applicable) + 15% pension, 32 holidays, bonus etc Rare Selection, To be based in either London, Cardiff, Edinburgh or Belfast Planning Director £80000 - £90000 per annum The Great & The Good, London Planning Account Director - Award-winning Retail Team £50000 - £60000 per annum + Agency Ultimate Asset, London Digital Marketing Manager £50k Dot-Gap, London (Central) Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Digital Marketing Director - UK & Europe Around £90,000 basic salary +bonus + benefits Veritas Partnership Ltd, West Berkshire Junior Account Manager Competitive SGK, London (Central), London (Greater) Media Sales Account Manager up to 35k + commission Clear Channel UK, London (Central), London (Greater) Business Development Executive OTE £35-50K Esi.info, Edinburgh, City of Edinburgh Faculty Marketing & PR Officer £22,912 - £26,537 per annum Staffordshire University, Stoke-on-Trent, Staffordshire

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