Friday 27 May 2016

BHS on brink of salvation, Google wins key legal battle, MasterCard champions mad football fans

Campaign Breakfast Briefing

Campaign Breakfast Briefing
May 27, 2016

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BHS on brink of unlikely salvation thanks to mysterious Portuguese benefactors
BHS on brink of unlikely salvation thanks to mysterious Portuguese benefactors

Simon Gwynn

BHS looks to be in line for a full scale rescue that once seemed unlikely, as a Portuguese-backed consortium closed in on a deal for all 164 of its stores.

Google victory in $9bn dollar Oracle lawsuit means Android can continue to use Java for free
Google victory in $9bn dollar Oracle lawsuit means Android can continue to use Java for free

Simon Gwynn

Google has won a key legal victory against software giant Oracle, over the use of Java software in Android.

MasterCard celebrates 'mad' fans in Uefa Champions League campaign
MasterCard celebrates 'mad' fans in Uefa Champions League campaign

Sarah Shearman

MasterCard is tapping into the "madness" and "irrational emotions" of football fans for its sponsorship of the 2016 Uefa Champions League.

Richard Warren departs MullenLowe London
Richard Warren departs MullenLowe London

Gurjit Degun

Richard Warren, UK chief executive of the MullenLowe Group, is leaving the agency, leaving Tom Knox as the sole remaining founder of DLKW.

TV adapting 'better than anything else' to digital disruption, says ITV's Williams
TV adapting 'better than anything else' to digital disruption, says ITV's Williams

Omar Oakes

Kelly Williams, the managing director, commercial for ITV, told Campaign that TV is adapting better than other forms of media to the new digital environment.

ESI Media reshuffles senior management team as it seeks commercial growth
ESI Media reshuffles senior management team as it seeks commercial growth

Kate Magee

ESI Media, the owner of the London Evening Standard, Independent and London Live brands, has reshuffled its senior management team as it seeks commercial growth.

No programmatic, no problem: the future of automated marketing is here
Promoted
No programmatic, no problem: the future of automated marketing is here

Edward Craig

There's a new category that's taking hold. It's learning from programmatic's issues. It's streamlining, fixing, saving on spend... and making digital marketing work.




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