Hearst brings magazines to life, Alan Carr hijacks Moneysupermarket's epic dance-off

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Campaign: Media May 27, 2016

Media news and analysis, powered by Media Week Latest Hearst is bringing magazines to life with events focus Gurjit Degun Hearst is putting events front and centre in a 'dynamic distribution' strategy for its brands. Alan Carr joins Moneysupermarket's epic dance-off for Channel 4 ad takeover Sarah Shearman Comedian Alan Carr could be donning a pair of tiny shorts and taking on Dave and Colin for his hijack of Moneysupermarket.com's "#EpicDanceOff" ad, as part of Channel 4's Comedy Gala on Sunday (29 May). Twitter's Dara Nasr: Brands can learn from how publishers use Twitter Maisie McCabe Dara Nasr, the UK managing director of Twitter, said brands can win on Twitter by mimicking publishers' agility and immersion in current conversations. Media agencies can help reinvent our industry, says Mindshare's Nick Ashley Omar Oakes The chief client officer of Mindshare said media agencies need to change and help address key problems facing the industry. ESI Media reshuffles senior management team as it seeks commercial growth Kate Magee ESI Media, the owner of the London Evening Standard, Independent and London Live brands, has reshuffled its senior management team as it seeks commercial growth. Ad fraud needs to be better defined, says Media360 panel Omar Oakes "Nobody really understands what fraud is" in digital advertising, due to a widespread inconsistency of definitions and how to tackle viewability, Media360 heard. Richard Warren departs MullenLowe London Gurjit Degun Richard Warren, UK chief executive of the MullenLowe Group, is leaving the agency, leaving Tom Knox as the sole remaining founder of DLKW. TV adapting 'better than anything else' to digital disruption, says ITV's Williams Omar Oakes Kelly Williams, the managing director, commercial for ITV, told Campaign that TV is adapting better than other forms of media to the new digital environment. Online advertising 'gold rush' is over, Media360 panel says Omar Oakes The online advertising "gold rush" is over as brands return to traditional media amid concerns over ad-blocking and viewability, commercial chiefs from Sky and ITV told Media360 this morning. Brands are misusing data and 'forcing their message on customers' Omar Oakes The opportunities that big data provides for brands can not match consumer advocacy and understanding, top brand marketers told Media360 today. Brands that win on social tailor content across platforms Omar Oakes The blurring of boundaries between online content publishers and platforms is the most significant disruption to the digital news model since the birth of social media, Trinity Mirror said at Media360 this afternoon. Wins this week: Home Office, O2, Rustlers, IOC Omar Oakes The Home Office has appointed M&C Saatchi to handle its £60m counter-extremism account. Facebook's reaction to Trending bias allegations raises more questions Chris Pearce Facebook has made a number of alterations to the way it curates news in response to allegations of bias in its Trending service, writes Chris Pearce. Promoted 9 written notes from strangers that will make you stop and think Georganna Simpson C2 is filled with labs designed to stimulate the participant's senses and inspire new ideas and creativity. One lab invites participants to write down their ideas. Here's a selection that will inspire you: Ogilvy & MBA CEOs talk talent Presented by Brand Republic Insight & Deltek We recently got together with industry giants to shed light on how a new breed of talent is turning the traditional agency model on its head. Campaign Jobs National Marketing Manager £40000.00 per annum + Benefits Ultimate Asset, London (Central), London (Greater) International Sales Account Director - Content Marketing & Nati £45000 - £55000 per annum + commission Ultimate Asset, London (Central), London (Greater) Senior Social Media Executive Competitive & based on experience Royal Caribbean Cruises Ltd, Weybridge, Surrey Media Sales Account Manager up to 35k + commission Clear Channel UK, London (Central), London (Greater) Partnerships Account Manager Depending on Experience Brand and Deliver, London (Greater) Head of Broadcast £40,000 Accord, London (Central), London (Greater) Business Development Executive (Audio / Radio) Competitive salary, commission & benefits Ferrari Healy, London (Central), London (Greater) Digital / Print Luxury Sales Manager £45k to £50k plus commission Illustrated London News Ltd, London (City of), London (Greater) Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire Marketing & Communications Manager – Digital Projects Competitive Climate-KIC, Any of our European Offices

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