Tuesday, 3 May 2016

Posterscope acquires Liveposter; Bloomberg Media launches custom content division Kinection; Uber expands Chinese partnership

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Digital PM brought to you by The Wall 3rd May
 
Posterscope aims to bolster digital offering with acquisition of Liveposter

Posterscope aims to bolster digital offering with acquisition of Liveposter

03 May 16, Omar Oakes

Posterscope, the Dentsu Aegis out-of-home specialist, has bought Liveposter, an out-of-home platform which enables digital campaigns to run across multiple networks and media owners.

 
Bloomberg Media launches custom content division Kinection

Bloomberg Media launches custom content division Kinection

03 May 16, Gurjit Degun

Bloomberg Media has expanded its content offering with the launch of Kinection, a new division producing custom content for its commercial partners.

 
Adblock Plus maker and Pirate Bay founder launch publisher payment service

Adblock Plus maker and Pirate Bay founder launch publisher payment service

03 May 16, Omar Oakes

Eyeo, the maker of Adblock Plus, has partnered with Flattr to launch a product enabling online readers to make small payments to publishers producing content.

 
Uber expands Chinese partnership, Radiohead deletes online presence...and more

Uber expands Chinese partnership, Radiohead deletes online presence...and more

03 May 16, Daniel Farey-Jones

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

 
Asos wants start-ups to help boost its customer experience

Asos wants start-ups to help boost its customer experience

03 May 16, Daniel Farey-Jones

Asos, the 16-year old online fashion retailer, has teamed up with start-up incubator Wayra to attract young companies to help it improve its customer experience.

 
SoundCloud to sell ads on UK music streaming service

SoundCloud to sell ads on UK music streaming service

03 May 16, Gideon Spanier

SoundCloud, the music streaming and sharing service, is to sell advertising for the first time in the UK through Global's digital audio exchange, Dax.

 
Sex sells: how porn and digital dating transformed an advertising cliché

Sex sells: how porn and digital dating transformed an advertising cliché

03 May 16, Sandra Halliday

The 'sex sells' concept had fallen out of fashion, but things could be about to change with a digital-age reboot. Marketers can now maximise their budgets by advertising on dating apps and porn sites,... read more

 
 
03 May 16
The Daily Poke: Dial-a-Swede

Hold the phone. To celebrate its 250th anniversary of abolishing censorship, Sweden has become the first country to launch its own phone number. When you call up, you'll be connected to a random Swedish...

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03 May 16
As social messaging grows, how can businesses best exploit it?

There are big questions looming for digital marketers with the accelerating growth of social messaging apps. Should we advertise on this platform? Is it too personal for business or is it the best opportunity...

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03 May 16
Make way for the Centennial generation

Youth culture no longer belongs to Millennials. There's a new demographic on the block, and brands need to take note – and quickly. A growing blindspot in the marketplace is the continued association...

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