Suitors circle O2, Pinterest launching first UK TV ad, Are apps on the way out?

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Campaign 18:05 May 16, 2016

The five things you need to know today Most read Alternative buyers for O2 circle after Three deal rejected Shona Ghosh Alternatives have emerged for an O2 takeover after an acquisition by rival network Three was blocked by the European Commission last week. Tech Apps are out, bots are in... or so Facebook says Andy Pemberton The social network is turning to chatbots in an attempt to keep users within its ecosystem. Will they catch on and bring an end to apps? Advertising Pinterest to launch first TV ad on Channel 4 tonight Omar Oakes Pinterest's first UK TV ad airs tonight as it begins a seven-month campaign on Channel 4 with 10-second contextual spots tied around specific programmes. Marketing Giant PG Tips monkey floats down the Thames ahead of 'green paper' Sam Burne James A green, six-metre-tall version of PG Tips' monkey mascot sailed down the Thames this morning to promote a forthcoming report from the tea brand. Media TfL reappoints MEC to £10m media account Gideon Spanier Transport for London has awarded its £10 million media account to incumbent MEC, which has fought off competition from Carat and Manning Gottlieb OMD. Also in the news Halifax launches social campaign to give consumers entertaining advice Halifax is following its Top Cat TV campaign with a major social content push. Virgin Atlantic digs up users' old tweets for 'One day' campaign Virgin Atlantic's new digital and outdoor campaign will use Twitter messages made by members of the public up to five years ago. Apple's magic lies in the 'single line', says marketing veteran At the height of its marketing glory, Apple put more emphasis on the 'single line' to describe a product than longer TV spots, according to marketing veteran Allison Johnson. Promoted Searching for audiences: Creating cross-channel audience lists for search Christi Olson, Microsoft Bing Ads The new world of search means putting the audience first and creating a great user experience for them. And paid search is slowly by surely catching up... Brands: What's your current relationship status? Presented by Brand Republic Insight & Channel Advisor By now, the majority of retailers have adapted to e-commerce with most selling their products online, but for brands it hasn't all been smooth sailing. Campaign Jobs Account Director Competitive KHWS, London (Central), London (Greater) Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Account Manager Up to £30,000 per annum + benefits Dowsettbell, London (West), London (Greater) Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End

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