Lynx changes course, D&AD president picks best 2016 work, When negative political campaigning backfires

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Campaign Sunday Supplement May 22, 2016

In-depth reads from across Campaign, covering brands, agencies and media Lynx: can it convince consumers it's about more than getting laid? Simon Gwynn Lynx returned earlier this month with the second ad of its relaunch, which threw out the brand's longstanding sex-focused positioning in favour of a broader representation of modern men. Is the brand moving in the right direction? View D&AD president's picks for the best 2016 work Staff In the year of a bigger-than-ever festival and the introduction of a new media awards category, Andy Sandoz, D&AD's 2015/16 president, picks his favourite entries ahead of tonight's show. Cue paints with no names, Jonathan Glazer's surreal genius and a short stay in Vincent van Gogh's bedroom. CAA's Jae Goodman has a 'solution to the end of interruptive advertising' James Swift When Jae Goodman joined CAA ten years ago, it was before branded content was fashionable. He talks to James Swift about finally being taken seriously. Negative political campaigning: when it works and when it backfires Benedict Pringle The London mayoral election highlighted the divisive nature of negative campaigning. Will M&C Saatchi have to ditch its signature attacking style for the EU referendum's Remain campaign, Benedict Pringle asks. National stereotypes still score for Euro 2016 brands Simon Gwynn National stereotyping is alive and well in the campaigns of official Euro 2016 sponsors, with the English, French and Germans getting the caricature treatment by Mars, Carlsberg and Lufthansa respectively. Thumb wars: dispatches from a Counter-Strike esports tournament Shona Ghosh Broadcasters, agencies and brands in the UK are waking up to esports and the highly engaged audiences that tune in to live matches. Campaign heads down to ESL Gaming's Counter-Strike tournament in London to see what all the fuss is about. Could legislation solve the problem of ad-blocking? Gurjit Degun Is more needed than better ads and enforcement of current laws to resolve the issue, Gurjit Degun asks. Why Amazon is making the risky move into perishable goods Chris Pearce Forget the fuss over the forthcoming arrival of Jeremy Clarkson and gang's Grand Tour, Amazon is about to make a far more powerful statement of its ambition, according to reports from the US, writes Chris Pearce, CEO, TMW Unlimited. BT's CMO: 'Communication that makes people feel is more powerful' Zaid Al-Qassab BT's CMO shares his best career advice. Promoted 3 great ads I had nothing to do with #31: Ben Priest on Tango, Lynx and Levi's Staff Ben Priest, Founding Partner and Chief Creative Officer at adam&eveDDB, reveals three great ads he admires but had nothing to do with. 95% viewability rate... is this the mobile ad format of the future? Presented by Campaign & InSkin Media It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking.   Campaign Jobs Digital Marketing Manager/Director £50000 - £80000 per annum + Bonus + Equity Ultimate Asset, London Digital Project Manager £35000 - £45000 per annum + significant benefits The Great & The Good, London Head of Social - luxury brand, 6m contract £80000 - £100000 per annum The Great & The Good, City of London Head of Supply - video SSP £90000 - £100000 per annum + bonus + benefits Ultimate Asset, West End Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Global Senior Brand Manager Competitive rb, Slough Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive rb, Slough Senior Social Media Executive Competitive & based on experience Royal Caribbean Cruises Ltd, Weybridge, Surrey Junior Account Manager Competitive SGK, London (Central), London (Greater) Media Sales Account Manager up to 35k + commission Clear Channel UK, London (Central), London (Greater)

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