Friday, 13 May 2016

Burberry, Boots, M&S, Tesco, Comparethemarket.com, Eurostar, Wll.i.am and Three

Campaign: Brands

Campaign: Brands
May 13, 2016
Brand news and analysis, powered by Marketing

Latest

Even Burberry is not immune to the pressures on the luxury sector
Even Burberry is not immune to the pressures on the luxury sector

Shona Ghosh

Burberry is reportedly after a new senior hire with commercial savvy to shore up chief executive Christopher Bailey's leadership, with a focus on marketing and sales.

Boots channels 'chemist of the nation' heritage for new brand campaign
Boots channels 'chemist of the nation' heritage for new brand campaign

James Swift

Boots positions itself as the people's champion, tackling undiagnosed eyesight problems and spotty teenage skin, in a new UK campaign.

M&S marketing boss Patrick Bousquet-Chavanne promoted
M&S marketing boss Patrick Bousquet-Chavanne promoted

Simon Gwynn

Marks & Spencer's director of sustainable business told an IPA audience that customers wanted to live sustainable lives.

Advertising unhealthy food to kids online could be banned in new consultation
Advertising unhealthy food to kids online could be banned in new consultation

Simon Gwynn

Proposals being considered by the Committee of Advertising Practice could see the advertising of unhealthy food and drink on teen-focused websites banned.

Tesco CEO Lewis pockets £3m bonus
Tesco CEO Lewis pockets £3m bonus

Omar Oakes

Dave Lewis, the chief executive of Tesco, received a bonus of nearly £3m after the company returned to profit earlier this year.

Comparethemarket.com's meerkats get their own Batman and Superman comic book
Comparethemarket.com's meerkats get their own Batman and Superman comic book

Shona Ghosh

Comparethemarket.com is pushing its two-for-one Meerkat Movies scheme with a new DC Comics partnership that sees meerkats Aleksandr and Sergei in their own comic book.

Proud Galleries' Alex Proud on the creative process and artistic development
Proud Galleries' Alex Proud on the creative process and artistic development

Alex Proud

Alex Proud is founder of Proud Galleries. His business interests include clubs, bars and restaurants, and he appears on Channel 4's Four Rooms as a dealer

Eurostar shows off new trains with above-the-line campaign
Eurostar shows off new trains with above-the-line campaign

Gurjit Degun

Eurostar, the high-speed rail service, has launched its above-the-line campaign showcasing its new fleet, following an initial Instagram teaser.

Leicester City and Apple: winners and losers but it's not over yet
Leicester City and Apple: winners and losers but it's not over yet

Adrian Burton

The end of the football season has proven anything is possible, so while underdog Leicester City has surprised the pundits, it's up to tech giant Apple to prove why it's not yet ready for the bench, writes Adrian Burton, executive creative director, Lambie-Nairn.

Wll.i.am and Three join forces to launch musician's new smartwatch
Wll.i.am and Three join forces to launch musician's new smartwatch

Omar Oakes

Will.i.am has partnered with Three and its puppet brand mascot, Jackson, to promote the musician's new Dial smartwatch in the UK.

95% viewability rate... is this the mobile ad format of the future?
Promoted
95% viewability rate... is this the mobile ad format of the future?

Eleanor Hawkins

It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking




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