This week's top features and opinions: Why splitting up creative teams will benefit women, TV and tax with Google's Naughton

 

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Campaign Sunday Best May 01, 2016

This week's top features and opinions Jobs for the girls: paving the way for women in creative departments Paul Burke Doing away with outdated creative department structures will both modernise agencies and further the cause of women in adland, Paul Burke writes. Heroes: Sex Pistols by Nick Gill Nick Gill Punk's shock troops gamely took the bullets from an outraged press while setting the standard for the outbreak of creative iconoclasm that followed. Naughton steps up agency charm offensive at Google Maisie McCabe Google's UK and Ireland sales chief on YouTube's value as an ad platform, its competition with TV and the tax debacle. Marketing tech: changing the way budgets are spent Simon James As technology recasts marketing budgets, has Bellwether become outdated and do we need a measure that accurately reflect clients' investments, Simon James asks. Have 'big ideas' become antiquated? If Tracy De Groose is right, the concept of big ideas has run its course and is on its last legs. Putting adland's big rewards into perspective David Golding Adland needs big earners to show the next generation of wealth generators why they should chance their arm in advertising, David Golding writes. It's the 'big ideas' that can turn products into brands Claire Beale I saw a punk on the Tube this week and felt a warm rush of nostalgia for a time when people enjoyed looking interesting (in a tribal kind of way) and challenging. A view from Dave Trott: Common sense beats brains Dave Trott Errol McKellar owns a garage in Hackney. Google, Facebook, Twitter: From frenemy to frival Lindsay Pattison It's important to change the language of competition in our complex media world, Lindsay Pattison writes. No agency is truly safe from the sword of Damocles Maisie McCabe When agency executives heard that there was a travel brand reviewing through AAR in February, they got excited. Is live-streaming a ticking time bomb for sports broadcasters? Gideon Spanier Will platforms such as YouTube, Twitter and Facebook become the natural home for live sport, Gideon Spanier asks. Facebook's focus points the way ahead for Yahoo Paul Frampton Yahoo is in better shape than critics think, but Facebook still leads the way, Paul Frampton says after a visit to Silicon Valley. Global viewpoint from New York: Forever Beta's Gadsby on collaboration Robin Gadsby New York is where you can make it, baby. On the Campaign couch: How much distance do I maintain with my agency? Jeremy Bullmore I'm a chief marketing officer and my advertising agency has just moved into a fabulous new office. Media owners go global in battle royal for audiences Gideon Spanier The advertising industry is used to brutal battles between sprawling empires, laced with personal rivalry and dynastic intrigue, so it is fitting that Game Of Thrones has captured the imagination of media folk. Why we're loving: Miles Bingham, creative, J Walter Thompson Bingham commissioned the song Zooby Doo by Tigermonkey for J Walter Thompson's Ribena ad. The track has been released as a single, with the video directed by Bingham. Diary: Exit Polls Sarah Pollard is leaving Bartle Bogle Hegarty this week after 15 years. History of advertising: No 170: Joan Crawford's Pepsi sign It sounds like the plot of a Hollywood movie. A world-famous actress out for revenge on her late husband's arch business rival. A tale of bitterness among New York's super-rich. Campaign Jobs ACCOUNT DIRECTOR £35000 - £50000 per annum Live Recruitment, East Midlands Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater) Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End

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