Saturday, 14 May 2016

This week's highlights: Introducing the new Campaign, How car ads lost their swagger

Campaign: Agencies

Campaign: Agencies
May 14, 2016

This week's highlights

Claire and Rachel are proud to announce the birth of a new Campaign
Claire and Rachel are proud to announce the birth of a new Campaign

Adrian Barrick

Weighing in with new insight and opinion for brands, agencies and media, our new baby is designed to offer creative inspiration to drive business growth.

How car ads lost their swagger
How car ads lost their swagger

John Townshend

Battered by a drawn-out drop in demand and reputation-obliterating scandals, the car industry has understandably lost its swagger. But is there another reason why car advertising is a shadow of its former self? John Townshend blames centralised marketing departments.

FCB's Credle: 'If you let people fail, they get better'
FCB's Credle: 'If you let people fail, they get better'

James Swift

Susan Credle, FCB's global chief creative officer, talks about changing agency culture, being a woman in a boys' club, and paying for creativity.

The race is on to find the next Martin Sorrell
The race is on to find the next Martin Sorrell

John Tylee

John Tylee looks at some potential candidates to become WPP's next chief executive and asks what qualities are needed to lead the world's biggest marcoms group.

Billboard hijacked with porn in Sweden
Billboard hijacked with porn in Sweden

Omar Oakes

Hardcore pornography was on public display in southern Sweden yesterday after hackers targeted a digital billboard.

UK advertisers greet Snapchat with cautious enthusiasm
UK advertisers greet Snapchat with cautious enthusiasm

Shona Ghosh

Snapchat is broadening its UK advertiser base, with the Department of Transport recently spending £70,000 on ads, and Burberry, Universal, Coca-Cola, Calvin Klein, Unilever and Domino's all putting media spend into the platform.

Beware the seductions of the quiet life, says Jim Carroll
Beware the seductions of the quiet life, says Jim Carroll

Jim Carroll

BBH's former chairman warns many people in business are engaged in baitless fishing: doing things without getting things done.

David Cameron enlists M&C Saatchi amid EU debate
David Cameron enlists M&C Saatchi amid EU debate

Maisie McCabe

Britain Stronger In Europe builds armoury for EU referendum battle as industry fears over Brexit escalate.

Mini awards integrated UK account to The Brooklyn Brothers
Mini awards integrated UK account to The Brooklyn Brothers

Omar Oakes

Mini has appointed The Brooklyn Brothers to handle its integrated UK ad account after a competitive pitch.

He's back! Jeremy Lee on why 'doing good' should not come at the expense of creativity
He's back! Jeremy Lee on why 'doing good' should not come at the expense of creativity

Jeremy Lee

Worthiness has its place, but, as the Cannes Festival fast approaches, let's not forget that commercially effective creativity deserves its rewards, too, writes Jeremy Lee.

Just say it: The future of search is voice and personal digital assistants



Is this the end of 9-5 as we know it? Presented by Brand Republic Insight & Workfront On-demand broadcast: The line between downtime and work time is blurring...


Campaign Jobs
Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End
Account Director Competitive KHWS, London (Central), London (Greater)
Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End
Product Manager Salary circa £45,000 plus bonus and pension Resonate Search & Selection Limited, Yorkshire and the Humber
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