Newspapers moot joint ad sales, M&S in crisis, Booking.com review, Three starts ad-blocking

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Campaign Breakfast Briefing May 26, 2016

Latest Newspapers moot joint ad sales Gideon Spanier Publishers discuss pooling sales to gain greater leverage with media agencies. Why changing ad agencies won't solve the crisis at M&S Maisie McCabe and Gurjit Degun Even the might of WPP, whose agencies will vie for the business, may not be enough to revive the retailer. Booking.com reviews international ad task James Swift Booking.com is reviewing its international ad account, putting Wieden & Kennedy Amsterdam on alert. Three to begin ad-blocking trial as customers spend up to half of mobile data on ads Omar Oakes Three will begin a trial of its plan to block-ads at network carrier level next month as the company's chief UK marketer claimed the current advertising model is "broken". Microsoft job cuts and financial write down could spell the end of its consumer smartphone ambitions Simon Gwynn Microsoft is backing further away from its ill-fated attempt to become a major player in smartphones, with the loss of 1850 jobs. McDonald's makes Facebook Live Video debut with burger-inspired artworks Simon Gwynn McDonald's yesterday hosted its first Facebook Live video in the US, to mark National Hamburger Day. Facebook still world's fastest growing media owner but Google biggest by far Sarah Shearman Facebook is once again the fastest growing media owner in the world, propelled by its success in mobile where other organisations have floundered, according to a forecast from Zenith. ASA takes action against record number of ads despite falling complaints Simon Gwynn The advertising watchdog caused a record number of ads to be changed or withdrawn in 2015 despite a fall in the number of consumer complaints it received. Promoted No programmatic, no problem: the future of automated marketing is here Edward Craig There's a new category that's taking hold. It's learning from programmatic's issues. It's streamlining, fixing, saving on spend... and making digital marketing work. Igniting insight with British Gas, EE and IBM Presented by Brand Republic Insight & IBM Find out what happened when we got together with the marketing big guns to follow the secret path to customer experience enlightenment.   Campaign Jobs Digital Marketing Manager/Director £50000 - £80000 per annum + Bonus + Equity Ultimate Asset, London Digital Project Manager £35000 - £45000 per annum + significant benefits The Great & The Good, London Head of Social - luxury brand, 6m contract £80000 - £100000 per annum The Great & The Good, City of London Head of Supply - video SSP £90000 - £100000 per annum + bonus + benefits Ultimate Asset, West End Junior Account Manager Competitive SGK, London (Central), London (Greater) Marketing & Communications Manager – Digital Projects Competitive Climate-KIC, Any of our European Offices Creative Competitive BBC, London (Central), London (Greater) Designer Competitive BBC, London (Central), London (Greater) Business Development Executive (12 month FTC) Competitive OLSWANG, London (Central), London (Greater) Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive Dettol, Slough

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