How car ads lost their swagger, Pfizer launches global review, Let's rejoice in the big idea

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Campaign: Agencies May 10, 2016

Latest How car ads lost their swagger John Townshend Battered by a drawn-out drop in demand and reputation-obliterating scandals, the car industry has understandably lost its swagger. But is there another reason why car advertising is a shadow of its former self? John Townshend blames centralised marketing departments. Pfizer calls review amid stiff competition for Viagra Omar Oakes Pfizer has kicked off a global review of its advertising requirements ahead of an international campaign for Viagra due to launch first in the UK next year. Let's rejoice in the big idea Sarah Golding Without big ideas, we are left with lots of little ideas that do not add up to an organising thought or a brand purpose, Sarah Golding argues. Charles Vallance: Delightful surprises are too rare in advertising Charles Vallance VCCP's founding partner was reminded of the power of surprise in advertising in a very unlikely place: the motorway service station. Creatives abroad: from Sydney to Hong Kong Helen Hoddinott In part two of our video series about creatives working abroad, Ogilvy & Mather's John Koay shares his impressions of Hong Kong. Tech viewpoint on customer personas Odiseo Viveros The days are long gone when most business owners knew their customers simply by having face-to-face interactions with them. Is it time to give up on on chief diversity officers? I-Hsien Sherwood It's been nearly a decade since ad agencies started appointing diversity officers. What do we have to show for it? History of advertising: No 171: Busch Stadium Advertisers paying big money for naming rights to sports stadiums in Britain has become so prolific that it's hard to believe the practice is more than a century old. Promoted Arrows and antics: what happened when Adland's finest gathered around the darts board Eleanor Hawkins "Forget about the 2016 Cannes Lions, it's all about the RedSofa Arrows Awards" - the new benchmark for industry talent. THE WORK Save the Children "still the most shocking second a day" by Don't Panic Don't Panic's 2014 film for Save the Children, which showed a young British girl's life falling apart around her after an imagined civil war, has been viewed more than 50 million times on YouTube and won the charity a gold cyber lions at Cannes. Irn-Bru "made of irn" by Leith Leith has created an outdoor campaign to announce Irn-Bru's eighth re-design in its 115 year history. McDonald's "McTrax" by TBWA\NEBOKO McDonald's in the Netherlands trialled an interactive placemat that combines a battery and a thin circuit board to create a mixing board. Trending Claire and Rachel are proud to announce the birth of a new Campaign Adrian Barrick Weighing in with new insight and opinion for brands, agencies and media, our new baby is designed to offer creative inspiration to drive business growth. The New Day: Trinity Mirror bosses should feel ashamed at paper's failure Gideon Spanier The New Day's closure shows that readers and advertisers won't pay for dross in print, which remains an engaging medium, says Campaign's head of media. 95% viewability rate... is this the mobile ad format of the future? Presented by Campaign & InSkin Media It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking.   Campaign Jobs Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Account Director Competitive KHWS, London (Central), London (Greater) Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End Product Manager Salary circa £45,000 plus bonus and pension Resonate Search & Selection Limited, Yorkshire and the Humber

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