Tuesday 10 May 2016

O2 says goodbye to furry campaign stars, Amazon goes up against YouTube

Campaign 18:05

Campaign 18:05
May 10, 2016
The five things you need to know today

Most read
Will Amazon Fresh transform the UK grocery industry?
Will Amazon Fresh transform the UK grocery industry?

Simon Gwynn

Amazon is about to take a plunge into the cut-throat grocery sector, with the UK launch of Amazon Fresh. So does the online giant have what it takes to cause a major splash?

Tech
Sky launches VR trial for football broadcasting with Manchester City
Sky launches VR trial for football broadcasting with Manchester City

Omar Oakes

Fans could soon be able to watch football in virtual reality mode after the tech was trialled by Premier League giant Manchester City and Sky Sports.

Advertising
Viagra faces stiff competition as Pfizer calls ad review
Viagra faces stiff competition as Pfizer calls ad review

Omar Oakes

Pfizer has kicked off a global review of its advertising requirements ahead of an international campaign for Viagra due to launch first in the UK next year.

Marketing
O2 to drop cat from evolved 'Be more dog' concept
O2 to drop cat from evolved 'Be more dog' concept

Shona Ghosh

O2 is evolving its "Be more dog" campaign - but its furry campaign stars are getting the chop.

Media
Amazon goes head-to-head with YouTube in Video Direct launch
Amazon goes head-to-head with YouTube in Video Direct launch

Simon Gwynn

Amazon is taking on YouTube by introducing a feature on Amazon Video that lets users upload their own content - and earn royalties for every minute of video streamed.

Also in the news
Deliveroo's slot machine hands out food samples to London commuters

Delivery start-up Deliveroo has installed a slot machine with a twist at London Waterloo station.

Facebook opens dynamic ads to travel brands

Facebook's dynamic ad product, which delivers ads on products people have looked at, has opened up to travel brands.

Creatives abroad: from Sydney to Hong Kong

In part two of our video series about creatives working abroad, Ogilvy & Mather's John Koay shares his impressions of Hong Kong.

Arrows and antics: what happened when Adland's finest gathered around the darts board
Promoted
Arrows and antics: what happened when Adland's finest gathered around the darts board

Eleanor Hawkins

"Forget about the 2016 Cannes Lions, it's all about the RedSofa Arrows Awards" - the new benchmark for industry talent.




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