Why The New Day failed, BMW and Netflix seek media agencies

 

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05th May 2016

From next week your essential Media AM bulletin will have a new look and name. Watch out for your Campaign: Media bulletin - powered by Media Week - winging its way to your inbox every day at 11am from next Monday. To read more about our relaunch, click here. The New Day: Trinity Mirror bosses should feel ashamed at paper's failure The New Day's closure shows that readers and advertisers won't pay for dross in print, which remains an engaging medium, says Campaign's head of media. Trinity Mirror set to axe The New Day two months after launch Trinity Mirror is expected to announce the closure of The New Day, the newspaper launched at the end of February, after flagging sales. Trinity Mirror's print ad revenue falls 19% as The New Day closes Print advertising revenue at Trinity Mirror fell by 19 per cent in the first four months of this year, the publisher reported on the day it confirmed it would close The New Day. BMW launches £20m UK media contest BMW is reviewing its estimated £20 million media account in the UK. Netflix seeks media agency for special projects Netflix, the online film and TV streaming site, is on the hunt for a media agency to work on special projects. Wood lands agencies chief role at Facebook Facebook has poached Ben Wood, the global president of iProspect, for the newly created role of director of agencies for Europe, the Middle East and Africa. Northern & Shell turns to comScore to boost audience reach claims The owner of the Daily Express, OK! and The Health Lottery claims its online content is twice as likely to reach its target audience than the average website after commissioning independent research from comScore. Trinity Mirror launches programmatic ad sales team Trinity Mirror's ad sales division is launching a new programmatic team, which is expected to be responsible for 40 per cent of the Daily Mirror publisher's digital display ad revenue. Watch: Agencies go behind the scenes at #TwitterLive Twitter invites agencies to #TwitterLive, an interactive showcase of exhibits powered by Tweets, Vine and Periscope.     Just 3 weeks until Media360     Book your place now at www.media-360.co.uk. 60+ brands already confirmed including: John Lewis, Lego, Domino's, AXA, EY, Camelot, Unilever, O2, Red Bull and many more...         Aerial Awards radio ad winner March 2016 Alex Grieve and Adrian Rossi, executive creative directors at AMV BBDO select this month's winner -  E4's 'Aliens' by 4Creative         Presented by Campaign & Radiocentre ITV plots ad takeover for Queen at 90 show ITV is to air a royal-themed ad break to celebrate the Queen's 90th birthday, with 11 brands taking part in "a unique, extended" commercial that will last two-and-a-half minutes. Media Week 30 under 30 - what the judges are looking for Amanda Pitt, partner at Grace Blue, is both a former winner of 30 under 30 and a judge in this year's competition. So what does it take to impress her? UK content marketing spend predicted to more than double by 2020 Content marketing spend in the UK is set to rise 179.2 per cent to £349 million in 2020, from £125 million in 2014, according to a report from Yahoo and Enders Analysis. Latest blogs My Media Week: Michael Holt, Discovery Networks Michael Holt, the director of brand partnerships at Discovery Networks UK and Ireland, judges the Thinkbox Planning Awards; tees up a collaboration with Carlsberg and Guardian Labs; and celebrates a new deal… ding dong. My Media Week: Scott Nelson, Viber We join Scott Nelson, head of North America at mobile messaging app Viber, as he collaborates on content with Buzzfeed and welcomes brands onto Viber’s Public Chat platform. Ad-blocking is a sideshow - it's time to combat fraud The current ad tech ecosystem is inherently flawed, says the managing director of Admedo, the programmatic advertising platform. Programmatic Senior Trader (ad ops/AM) , MediaMigo Recruitment Limited Salary approx £50k + 20% comms, London (Central), London (Greater) Advertising Sales Manager , Carreras Lathane Associates - CLA £28-32 dep exp + uncapped comm., Hertfordshire Head of Operations- Digital Agency , createselect £60000 - £65000 per annum + bonus, London Sales Executive - Recruitment Advertising - Tonbridge , Guru Careers £20000 - £25000 Per Annum + Uncapped Commission, Tonbridge Sales Manager , Rec-sense Recruitment c. £55,000 + uncapped commission + benefits, Sutton, London (Greater)

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