This week's highlights: Amazon, Unilever, Snapchat, Disney Comments McDonald's & Deliveroo

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Campaign: Brands May 14, 2016

Brand news and analysis, powered by Marketing This week's highlights Will Amazon Fresh transform the UK grocery industry? Simon Gwynn Amazon is about to take a plunge into the cut-throat grocery sector, with the UK launch of Amazon Fresh. So does the online giant have what it takes to cause a major splash? Claire and Rachel are proud to announce the birth of a new Campaign Adrian Barrick Weighing in with new insight and opinion for brands, agencies and media, our new baby is designed to offer creative inspiration to drive business growth. Why the marketing industry is failing to attract the best and brightest talent Dominic Grounsell The marketing industry is nothing without the right talent. Dominic Grounsell, global marketing director of Travelex, believes we're not doing enough to face up to the massive challenges ahead. Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands Keith Weed We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes. UK advertisers greet Snapchat with cautious enthusiasm Shona Ghosh Snapchat is broadening its UK advertiser base, with the Department of Transport recently spending £70,000 on ads, and Burberry, Universal, Coca-Cola, Calvin Klein, Unilever and Domino's all putting media spend into the platform. Fortnum & Mason hands window display to Disney for first time Gurjit Degun Disney is taking over the Fortnum & Mason windows at the iconic Piccadilly store to promote the launch of Alice Through The Looking Glass in cinemas later this month. McDonald's McTrax invites diners to play with interactive musical placemats Be On McDonald's gave its customers a surprise, creating an interactive musical placemat for its latest campaign in The Netherlands. Time for a 'Snap-up': how Snapchat is transforming live experiences Alec Braun Snapchat has evolved into a powerful tool to augment live experiences, writes Alec Braun, managing director, Slice. Deliveroo's slot machine hands out food samples to London commuters Shona Ghosh Delivery start-up Deliveroo has installed a slot machine with a twist at London Waterloo station. He's back! Jeremy Lee on why 'doing good' should not come at the expense of creativity Jeremy Lee Worthiness has its place, but, as the Cannes Festival fast approaches, let's not forget that commercially effective creativity deserves its rewards, too, writes Jeremy Lee. Promoted Programmatic is extinct - it's evolved into something way more powerful Brian O'Kelley Programmatic is dead. For those of you who rely on digital marketing to engage customers, don't be alarmed! Brian O'Kelley, CEO of AppNexus explains... Igniting insight with British Gas, EE and IBM Presented by Brand Republic Insight & IBM Find out what happened when we got together with the marketing big guns to follow the secret path to customer experience enlightenment.   Campaign Jobs Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Account Director Competitive KHWS, London (Central), London (Greater) Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End Product Manager Salary circa £45,000 plus bonus and pension Resonate Search & Selection Limited, Yorkshire and the Humber

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