Why brands should take a lesson from Unilever on sustainability + Twitter, BT, Halifax, EasyJet & PG Tips

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Campaign: Brands May 17, 2016

Brand news and analysis, powered by Marketing Latest Why brands should take a lesson from Unilever on sustainability Chris Arnold What Twitter's evolved character count means for brands and agencies Shona Ghosh Twitter is reportedly excluding images and URLs from its 140-character limit, making it easier for users to post longer updates with multimedia. New Thinking Awards: new categories open for innovative work The deadline for Marketing's New Thinking Awards, in partnership with Sky Media, has been extended to 26 May. BT's CMO: 'Communication that makes people feel is more powerful' Zaid Al-Qassab Al-Qassab is chief brand and marketing officer at BT and part of the Power 100 list of the UK's most influential marketers. Having spent 20 years of his career at Procter & Gamble, latterly as managing director of its beauty business, Al-Qassab then made the move to the start-up world in 2014, spending a year as chief marketing officer at HouseTrip. Marketers serious about collaboration must blast through silo walls Helen Edwards The communications walls may be collapsing but, with internal barriers still standing, marketers need to restock on explosives. Halifax launches social campaign to give consumers entertaining advice Simon Gwynn Halifax is following its Top Cat TV campaign with a major social content push. EasyJet's digital head names six career lessons on his way up the ladder James Millett When I was asked to get involved in this column, I was horrified to realise that perhaps I wasn't part of "that generation" any more. Radiocentre appeals to Unilever's Keith Weed with rap Omar Oakes Radiocentre, the trade body for UK commercial radio, has directed a new campaign directly at Keith Weed, Unilever's marketing boss, with a rap. Giant PG Tips monkey floats down the Thames ahead of 'green paper' Sam Burne James A green, six-metre-tall version of PG Tips' monkey mascot sailed down the Thames this morning to promote a forthcoming report from the tea brand. Promoted Programmatic is extinct - it's evolved into something way more powerful Brian O'Kelley Programmatic is dead. For those of you who rely on digital marketing to engage customers, don't be alarmed! Brian O'Kelley, CEO of AppNexus explains... Igniting insight with British Gas, EE and IBM Presented by Brand Republic Insight & IBM Find out what happened when we got together with the marketing big guns to follow the secret path to customer experience enlightenment.   Campaign Jobs Account Director Competitive KHWS, London (Central), London (Greater) Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Account Manager Up to £30,000 per annum + benefits Dowsettbell, London (West), London (Greater) Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End

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