Twitter, Sky, Carlsberg, Kelly's ice cream, Google, Facebook & Nike

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Campaign: Brands May 19, 2016

Brand news and analysis, powered by Marketing Latest Marketing Society survey reveals anti-Brexit sentiment Gemma Charles and Kate Magee Senior members of the UK's marketing community strongly supports Britain's continued membership of the European Union, according to a Marketing Society survey. National stereotypes still score for Euro 2016 brands Simon Gwynn National stereotyping is alive and well in the campaigns of official Euro 2016 sponsors, with the English, French and Germans getting the caricature treatment by Mars, Carlsberg and Lufthansa respectively. Carlsberg signs former Landor and Bacardi exec Liam Newton as UK marketing boss Simon Gwynn Carlsberg UK has appointed former Landor Associates executive director Liam Newton to the newly created role of vice president marketing Twitter lands Sky as biggest UK advertiser for influencer platform Niche Shona Ghosh Sky has become the biggest advertiser to launch a campaign with Niche, the Twitter-owned service which connects brands with online creators and influencers. Kelly's ice cream launches first UK TV ad in Cornish Omar Oakes Kelly's of Cornwall has created the UK's first TV ad spoken entirely in Cornish as an homage to the ice cream brand's heritage. Google, Facebook spark 'hidden agenda' concerns Shona Ghosh When most of the global online population gets its news from Google and Facebook, any hint of bias in how that information is presented is cause for alarm. Bayer swoops for controversial Monsanto in bid to create agritech juggernaut Simon Gwynn German pharma giant Bayer has made a bid to acquire controversial US agriculture business Monsanto, both companies have confirmed. More people associate Nike with Euro 2016 than official sponsors Carlsberg or McDonald's Simon Gwynn The value of sports tournament sponsorship is thrown into question by research showing the brands most associated with Euro 2016 are not necessarily its sponsors Brits among world's most sceptical consumers - but less so towards UK brands Sam Burne James Britons are some of the most sceptical people in the world in terms of their relationship with brands - but they are more likely to perceive UK firms as trustworthy and reliable, according to new research. Promoted Programmatic is extinct - it's evolved into something way more powerful Brian O'Kelley Programmatic is dead. For those of you who rely on digital marketing to engage customers, don't be alarmed! Brian O'Kelley, CEO of AppNexus explains... Igniting insight with British Gas, EE and IBM Presented by Brand Republic Insight & IBM Find out what happened when we got together with the marketing big guns to follow the secret path to customer experience enlightenment.   Campaign Jobs International Account Director £45k Dot-Gap, London (Central) Digital Media Planner - client side! £30k Dot-Gap, London (Central) BTL AGENCY ACCOUNT HANDLERS - integrated, shopper, sales promotion, retail, digital £18K-£65K Judi Patton, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... ACCOUNT MANAGER x 2 - Shopper Marketing Agency - FMCG accounts - £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater) Junior Account Manager Competitive SGK, London (Central), London (Greater) Business Development Executive OTE £35-50K Esi.info, Edinburgh, City of Edinburgh Faculty Marketing & PR Officer £22,912 - £26,537 per annum Staffordshire University, Stoke-on-Trent, Staffordshire Junior Account Manager Competitive SGK, London (Greater) Head of Communications £37,500 - £47,500 per annum plus benefits Learning and Work Institute, Leicester, Central London or Cardiff Country Lead – UK Competitive+ Benefits Casumo, Malta (MT)

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