Saturday, 21 May 2016

Radiocentre raps for Keith Weed, Facebook takes on YouTube, TfL picks winner of £10m media account

Campaign: Media

Campaign: Media
May 21, 2016
Media news and analysis, powered by Media Week

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Radiocentre appeals to Unilever's Keith Weed with rap
Radiocentre appeals to Unilever's Keith Weed with rap

Omar Oakes

Radiocentre, the trade body for UK commercial radio, has directed a new campaign directly at Keith Weed, Unilever's marketing boss, with a rap.

News UK unveils new in-house agency powered by WPP and The & Partnership
News UK unveils new in-house agency powered by WPP and The & Partnership

James Swift

The & Partnership and WPP have created an agency to serve all of News UK's advertising activity under a single P&L.

Twitter to exclude photos and links from 140-character count
Twitter to exclude photos and links from 140-character count

Shona Ghosh

Multimedia such as photos, links and videos may no longer count as part of Twitter's 140-character limit, as the company reportedly gives users the chance to post longer updates.

Facebook takes on YouTube with launch of pre-roll video ads
Facebook takes on YouTube with launch of pre-roll video ads

Omar Oakes

Facebook has announced it will allow brands to create pre-roll ads with videos.

What Twitter's evolved character count means for brands and agencies
What Twitter's evolved character count means for brands and agencies

Shona Ghosh

Twitter is reportedly excluding images and URLs from its 140-character limit, making it easier for users to post longer updates with multimedia.

Pinterest to launch first TV ad on Channel 4 tonight
Pinterest to launch first TV ad on Channel 4 tonight

Omar Oakes

Pinterest's first UK TV ad airs tonight as it begins a seven-month campaign on Channel 4 with 10-second contextual spots tied around specific programmes.

TfL reappoints MEC to £10m media account
TfL reappoints MEC to £10m media account

Gideon Spanier

Transport for London has awarded its £10 million media account to incumbent MEC, which has fought off competition from Carat and Manning Gottlieb OMD.

ITV woos rising media agency talent with 'behind the scenes' VIP invitation
ITV woos rising media agency talent with 'behind the scenes' VIP invitation

Gideon Spanier

ITV has hand-picked a selection of rising stars from media agencies to spend time behind the scenes at the broadcaster to boost awareness of ITV and the wider TV medium.

Nationwide's Bennison fires first shot with media review
Nationwide's Bennison fires first shot with media review

Gideon Spanier

Nationwide has put its estimated £20 million media account up for review.

Goodstuff hopes to inspire creativity with media owner pitch to creative agencies
Goodstuff hopes to inspire creativity with media owner pitch to creative agencies

Omar Oakes

Goodstuff Communications has invited media owners to pitch their most exciting opportunities to an auditorium full of independent creative agencies in order to inspire the next big idea in media.

Media Week Annual

My Media Week: Martin Sorrell
My Media Week: Martin Sorrell

Martin Sorrell

Keynote speeches, guest-hosting TV shows, city-hopping for meetings... all part of the busy schedule of Sir Martin Sorrell.

Facebook's Steve Hatch: Would would Pat do with mobile?
Facebook's Steve Hatch: Would would Pat do with mobile?

Steve Hatch

Two decades after the internet went mainstream, the industry is still struggling to reinvent advertising for the digital age. Facebook's Steve Hatch thinks about the way ahead...

Breaking down the glass wall
Breaking down the glass wall

Sue Unerman

Sue Unerman and Kathryn Jacob have spent three decades building careers in media but feel so strongly about the obstacles that women continue to face in the workplace that they have written a book about it.

Simon and Henry Daglish share brotherly love for the media
Simon and Henry Daglish share brotherly love for the media

Gideon Spanier

Simon and Henry Daglish work for different media companies, so often end up on opposite sides of the negotiating table, the siblings tell Gideon Spanier.

More
Voice search is taking over: an instant guide to marketing's new frontier
Promoted
Voice search is taking over: an instant guide to marketing's new frontier

Christi Olson, search evangelist

Search guru Christi Olson on why your voice is the new keyboard - and the three changes marketers need to make




Ogilvy & MBA CEOs talk talent Presented by Brand Republic Insight & Deltek We recently got together with industry giants to shed light on how a new breed of talent is turning the traditional agency model on its head.


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Head of Supply - video SSP £90000 - £100000 per annum + bonus + benefits Ultimate Asset, West End
Senior Social Media Executive Competitive & based on experience Royal Caribbean Cruises Ltd, Weybridge, Surrey
Business Development Executive (Audio / Radio) Competitive salary, commission & benefits Ferrari Healy, London (Central), London (Greater)
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