Content marketing spend in the UK is set to rise 179.2 per cent to £349 million in 2020, from £125 million in 2014, according to a report from Yahoo and Enders Analysis.
Twitter is rolling out an update to its mobile app that helps people find their friends on the network through their address book and also makes tailored suggestions of accounts to follow.
From 20 May, the Tobacco Products Directive will bring into force stricter rules on the manufacture and marketing of vaping products. What does this mean for brands, asks Simon Gwynn.
Romantic publisher Mills & Boon and the website Gransnet have announced what they call a "budding romance", and will begin working together to capitalise on the interest of older women in sex and romance.
According to Kantar Media's most recent SportScope* study into consumer interest around different sports, almost half of the UK population, a whopping 23.1 million people, consider themselves football...
The software procurement process is fundamentally flawed. It's a waste of time and I'd go as far to say that neither the buyer nor the supplier ever really get the result they are looking for, says...
Five ways that Twitter can improve and strengthen active user numbers following the recent news that their user base stalled for the first time in Q4 of 2015. By Dom Moriarty, head of social at Passion...
Photographic material producers, The Impossible Project, famously met at a Polaroid Factory closing event, where made it their mission to save Polaroid's type-600 film from extinction. It would appear...
As the memory of Ad Week Europe 2016 fades into the sunset, many across the industry are still debating one of the most controversial hot-topics to have emerged from the week which saw Google put TV advertising...
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