Walkers strips Lineker for Leicester City ad, Ronseal invites people to watch paint dry, SoundCloud starts selling ads in UK

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Campaign Daily Fix May 03, 2016

From next week your essential Campaign Daily Fix bulletin will have a new look and name. Watch out for your new Campaign: Agencies bulletin winging its way to your inbox from next Monday. To read more about our relaunch, click here. Latest news Walkers strips Lineker to his undies in Leicester City tactical ad Omar Oakes Brands have seized on Leicester City's unexpected football victory last night with tactical ads in print and social media. Ronseal takes over ad break with three minutes of 'watching paint dry' Omar Oakes Ronseal is taking over an entire ad break on Channel 4 tonight in which the viewer is invited to watch paint dry. SoundCloud to sell ads on UK music streaming service Gideon Spanier SoundCloud, the music streaming and sharing service, is to sell advertising for the first time in the UK through Global's digital audio exchange, Dax. WPP confirms search has begun for Sorrell's successor Omar Oakes WPP has begun to look at external candidates to replace Sir Martin Sorrell as the chief executive of WPP, the company confirmed today. Are agencies actually cutting their awards show entries? I-Hsien Sherwood Many agencies say they are dialing back awards show entries this year, but proof is hard to come by. Just ask the shows themselves Kronenbourg brings back Eric Cantona for beer-delivering Alsatians spot Matthew Chapman Kronenbourg 1664 has brought back French footballing legend Eric Cantona for an ad starring a team of intrepid Kronenbourg-delivering Alsatians. Rio 2016 Olympic Games campaign round-up: the latest activity as brands vie for gold Matthew Chapman As Rio 2016 fast approaches, we take a look at the best (and worst) Olympic campaigns from the official sponsors and brands eager to capitalise on the world's biggest sporting event. Sex sells: how porn and digital dating transformed an advertising cliché Sandra Halliday The 'sex sells' concept had fallen out of fashion, but things could be about to change with a digital-age reboot. Marketers can now maximise their budgets by advertising on dating apps and porn sites, writes Sandra Halliday. WildAid and Grey to livestream world record ivory bonfire on Periscope and WeChat Simon Gwynn WildAid, the wildlife conservation charity, and Grey London will tomorrow (April 30) livestream the biggest cremation of ivory in history, in an effort to put the material beyond economic use and help move a step closer to ending the trade for good. 7 keys to CMO Bruce McColl's success at Mars Douglas Quenqua Fewer, better ads; creative freedom for agencies; AOR relationships; and research, research, research Roth Observatory reverts to The Observatory International after de-merger Omar Oakes Roth Observatory, the global marketing services intermediary, is restructuring and reverting its name to The Observatory International after de-merging with Roth Associates. The Work Samsung "VR Stories" by Bartle Bogle Hegarty Samsung has built a prototype virtual reality set that absent parents can use to read bedtime stories to their children. WildAid "#JoinTheHerd" by Grey London The wildlife conservation charity, WildAid, live-streamed history's largest ever ivory cremation as part of a campaign to help save elephants from extinction. Maynards Bassetts "a tasty intermission" by Wieden & Kennedy London Mondelez's decision to combine Maynards and Bassetts has resulted in a wacky master brand campaign, with discrete spots for each type of sweet under the new banner. Just Eat "manband" by The Red Brick Road Just Eat is back with a new "mini-fist pump feeling" ad and this time it features a boyband singing about Chinese takeaways. Trending Why Deutsch hired two white, male CCOs Douglas Quenqua "A different point of view doesn't mean a different gender or a different race," says NA CCO Pete Favat Harvey Nichols' Vogue ad features 100-year-old fashion model Omar Oakes Harvey Nichols' new campaign features the first 100-year-old model to appear in Vogue. TfL selects VCCP for creative account Kate Magee Transport for London has selected VCCP to handle its creative account after an intensive nine-month pitch process. 95% viewability rate... is this the mobile ad format of the future? Presented by Campaign & InSkin Media It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking.   Campaign Jobs ACCOUNT DIRECTOR £35000 - £50000 per annum Live Recruitment, East Midlands Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater) Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End

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