Thursday, 5 May 2016

Ben Wood lands agencies chief role at Facebook; Netflix seeks media agency for special projects; Programmatic guaranteed: a guide to mastering the basics

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Digital PM brought to you by The Wall 5th May
 
Ben Wood lands agencies chief role at Facebook

Ben Wood lands agencies chief role at Facebook

05 May 16, Gideon Spanier

Facebook has poached Ben Wood, the global president of iProspect, for the newly created role of director of agencies for Europe, the Middle East and Africa.

 
Netflix seeks media agency for special projects

Netflix seeks media agency for special projects

05 May 16, Gurjit Degun

Netflix, the online film and TV streaming site, is on the hunt for a media agency to work on special projects.

 
DigitasLBi's Simon Gill  takes Isobar CCO role

DigitasLBi's Simon Gill takes Isobar CCO role

05 May 16, Gurjit Degun

Simon Gill, the chief creative officer at DigitasLBi, is joining Isobar UK in the same position.

 
Tottenham Cat Road? Kickstarter campaign wants to replace tube ads with cat pics

Tottenham Cat Road? Kickstarter campaign wants to replace tube ads with cat pics

05 May 16, Simon Gwynn

A Kickstarter campaign is attempting to raise £23,000 in a bid to take over the full set of ad spaces in a London Underground station - and fill them with pictures of cats.

 
Trinity Mirror launches programmatic ad sales team

Trinity Mirror launches programmatic ad sales team

05 May 16, Omar Oakes

Trinity Mirror's ad sales division is launching a new programmatic team, which is expected to be responsible for 40 per cent of the Daily Mirror publisher's digital display ad revenue.

 
Beyoncé vs Radiohead: the art of the explosive album drop

Beyoncé vs Radiohead: the art of the explosive album drop

05 May 16, Shona Ghosh

The last two weeks have seen two very different artists, Beyoncé and Radiohead, take fans completely by surprise by dropping new music.

 
UK content marketing spend predicted to more than double by 2020

UK content marketing spend predicted to more than double by 2020

04 May 16, Gurjit Degun

Content marketing spend in the UK is set to rise 179.2 per cent to £349 million in 2020, from £125 million in 2014, according to a report from Yahoo and Enders Analysis.

 
 
05 May 16
Why performance (NOT ad fraud) should keep you up at night

Few marketers would disagree that ad fraud is the stuff of nightmares for the digital advertising industry. Brands are expected to lose an estimated $7.2bn globally to bots in 2016, and the reach of online...

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05 May 16
What to consider when choosing paid social KPI

Many times we're faced with the eternal question of what defines the success of a paid social campaign. More often than not, we approach paid social with the traditional way of media buying without taking...

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05 May 16
The Daily Poke: Connect with the bots

Feeling lonely? Well fear not. Facebook have added automated 'bots' to messenger, so you'll always have someone to talk to – like. Poncho is a cat from Brooklyn. He must be from British decent because...

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05 May 16
Programmatic guaranteed: a guide to mastering the basics

Programmatic can deliver unprecedented scale and speed, yet for marketers who also want certainty, its capacities have been limited — until now. New tools, such as programmatic guaranteed, provide a simple...

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