Ben Wood lands agencies chief role at Facebook; Netflix seeks media agency for special projects; Programmatic guaranteed: a guide to mastering the basics

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Ben Wood lands agencies chief role at Facebook 05 May 16, Gideon Spanier Facebook has poached Ben Wood, the global president of iProspect, for the newly created role of director of agencies for Europe, the Middle East and Africa.   Netflix seeks media agency for special projects 05 May 16, Gurjit Degun Netflix, the online film and TV streaming site, is on the hunt for a media agency to work on special projects.   DigitasLBi's Simon Gill takes Isobar CCO role 05 May 16, Gurjit Degun Simon Gill, the chief creative officer at DigitasLBi, is joining Isobar UK in the same position.   Tottenham Cat Road? Kickstarter campaign wants to replace tube ads with cat pics 05 May 16, Simon Gwynn A Kickstarter campaign is attempting to raise £23,000 in a bid to take over the full set of ad spaces in a London Underground station - and fill them with pictures of cats.   Trinity Mirror launches programmatic ad sales team 05 May 16, Omar Oakes Trinity Mirror's ad sales division is launching a new programmatic team, which is expected to be responsible for 40 per cent of the Daily Mirror publisher's digital display ad revenue.   Beyoncé vs Radiohead: the art of the explosive album drop 05 May 16, Shona Ghosh The last two weeks have seen two very different artists, Beyoncé and Radiohead, take fans completely by surprise by dropping new music.   UK content marketing spend predicted to more than double by 2020 04 May 16, Gurjit Degun Content marketing spend in the UK is set to rise 179.2 per cent to £349 million in 2020, from £125 million in 2014, according to a report from Yahoo and Enders Analysis.     05 May 16 Why performance (NOT ad fraud) should keep you up at night Few marketers would disagree that ad fraud is the stuff of nightmares for the digital advertising industry. Brands are expected to lose an estimated $7.2bn globally to bots in 2016, and the reach of online... read more   05 May 16 What to consider when choosing paid social KPI Many times we're faced with the eternal question of what defines the success of a paid social campaign. More often than not, we approach paid social with the traditional way of media buying without taking... read more   05 May 16 The Daily Poke: Connect with the bots Feeling lonely? Well fear not. Facebook have added automated 'bots' to messenger, so you'll always have someone to talk to – like. Poncho is a cat from Brooklyn. He must be from British decent because... read more   05 May 16 Programmatic guaranteed: a guide to mastering the basics Programmatic can deliver unprecedented scale and speed, yet for marketers who also want certainty, its capacities have been limited — until now. New tools, such as programmatic guaranteed, provide a simple... read more                   Digital Marketing Director – UK & Europe   Around £90,000 basic salary +bonus + benefits Veritas Partnership Ltd, West Berkshire   Director - Head of Project Management   £70000 - £75000 per annum Hasson Associates, London   Business Director   £80000 - £90000 per annum The Great & The Good, West End   Digital Account Director   £50000 - £55000 per annum + significant benefits The Great & The Good, London   Digital Designer   Competitive SGK, London (Central), London (Greater)   Account Director   Competitive KHWS, London (Central), London (Greater)   B2B Communications Specialist   Competitive Kohler Mira Ltd, London (Central), London (Greater)   Base Marketing Manager – Retention   Competitive Three, Maidenhead, Berkshire   Print Designer   Competitive SGK, London (Central), London (Greater)   Design Director   Competitive SGK, London (Central), London (Greater)               See all jobs

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