Costa teams up with Refinery29 for social media influencer summer campaign; Pepsi turns emojis into a global language with PepsiMoji rollout; Why it’s foolish to ignore location based marketing

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After today, The Wall bulletin will no longer be published. Click here to read more about our relaunch.   Costa teams up with Refinery29 for social media influencer summer campaign 06 May 16, Matthew Chapman Costa has signed up four social media influencers via lifestyle media company Refinery29 for a campaign that seeks to target Generation Z, defined as being born between the 1990s and 2010s.   Pepsi turns emojis into a global language with PepsiMoji rollout 06 May 16, Simon Gwynn Pepsi has launched a major international campaign to support its #PepsiMoji packaging initiative, which will is rolling out worldwide after a limited launch last year.   McDonald's uses Oculus and Samsung VR to offer a first-person experience of farming 06 May 16, Georgina Brazier McDonald's UK has unveiled a nationwide campaign to champion British and Irish farming.   Unilever CMO Keith Weed: 'We are shooting VR content for a lot of our brands' 06 May 16, Matthew Chapman Unilever is creating a library of virtual reality content for its brands in preparation for the technology going mainstream, according to its top marketer.   Social media users give their verdict on Apple's iPhone SE 06 May 16, Staff Apple famously doesn't do social media, but that doesn't stop its army of fans - and haters - airing their views on the world's most valuable tech company across an array of forums, platforms and news... read more   PlayStation to take over Gogglebox ad break for new Uncharted game 06 May 16, Gurjit Degun PlayStation is taking over an ad break during Channel 4's Gogglebox tonight and invites viewers to tweet in with answers to a game to be in with a chance of winning prizes.   Hoverboards and Journey Buddies: the future of TfL's customer experience? 06 May 16, Moshe Braun Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship.... read more   Sir Philip Green slams 'trial by media', Alibaba profits triple...and more 06 May 16, Matthew Chapman Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.   Streaming and video downloads set to overtake DVD usage in UK 06 May 16, Omar Oakes Video streaming sites such as Netflix and Amazon Prime will be more popular in the UK than buying and renting DVDs for the first time, according to new research.     06 May 16 Personalisation that transcends multiple devices Since the launch of the iPhone by Apple in 2007, the growth of smart phones has been exponential. In less than a decade we have seen a huge range of tablets along with various combinations of screen size... read more   06 May 16 Playing the game the right way: what marketers can learn from the sports industry It's incredibly unusual to win without working for it, and that's something that the sports sector is only too aware of. While it's great to see revenues soar when teams are victorious, consistency is... read more   06 May 16 Why is digital transformation now business transformation? The term "digital transformation" is now as synonymous with a brand's customer engagement strategy as digital is to marketing. For something to truly earn the "transformation" label in today's world... read more   06 May 16 Super egos: the marketing big dick off Why is Batman fighting Superman, they're both goodies… aren't they? It's a question I'm sure we have all asked over the past couple of months. Sadly for DC and Warner Brothers, the hype behind the... read more   06 May 16 Brands beware of undisclosed advertising online The Competition and Markets Authority (CMA) has announced its intention to tackle undisclosed advertising in online publications and blogs, and to ramp up awareness among marketers, publishers and bloggers... read more   06 May 16 Why it's foolish to ignore location based marketing The world around is mobile obsessed and sharing 'where we are' is becoming increasingly important. We use our mobile location to search for directions, check in to restaurants, tag places we've visited... read more                   Digital Marketing Director – UK & Europe   Around £90,000 basic salary +bonus + benefits Veritas Partnership Ltd, West Berkshire   Director - Head of Project Management   £70000 - £75000 per annum Hasson Associates, London   Business Director   £80000 - £90000 per annum The Great & The Good, West End   Digital Account Director   £50000 - £55000 per annum + significant benefits The Great & The Good, London   Digital Designer   Competitive SGK, London (Central), London (Greater)   Account Director   Competitive KHWS, London (Central), London (Greater)   B2B Communications Specialist   Competitive Kohler Mira Ltd, London (Central), London (Greater)   Base Marketing Manager – Retention   Competitive Three, Maidenhead, Berkshire   Print Designer   Competitive SGK, London (Central), London (Greater)   Design Director   Competitive SGK, London (Central), London (Greater)               See all jobs

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