Marketing Daily - Taxing issues for marketing as brand trust is called into question; plus SodaStream, Infiniti, Argos, and Virgin Trains

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing December 2012   Latest News   Taxing issues for marketing as brand trust is called into question Jane Bainbridge, 06 December 2012   From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's...     The 10 most popular ads among YouTube UK users Sarah Shearman, 06 December 2012   Ads from Honda, Peugeot and Durex were the three most viewed by...     Helen Edwards: E-commerce feels wrong in the ritual of giving Helen Edwards, 06 December 2012   In a recent piece of informal research - look, I asked a...     Do digital brands need bricks-and-mortar outlets to be successful? The Marketing Society Forum 06 December 2012   Microsoft is pondering whether it might benefit from Apple's flagship-store retail model.     SodaStream capitalises on ad ban in new 'censored' campaign Loulla-Mae Eleftheriou-Smith, 06 December 2012   SodaStream is again hitting out at Clearcast's final decision to ban its...     Infiniti's F1 boss: Why Infiniti Red Bull Racing is the right move for both brands Alex Brownsell, 06 December 2012   Infiniti's global F1 director Andreas Sigl, a former marketer at Intel, Audi...     Argos: The retail chain's Christmas ad campaign is well-branded, but lacks creative ideas Matt Willifer, executive planning director, WCRS, 06 December 2012   A family of blue aliens landed on our planet last year, and,...     Instagram disables Twitter photo feature Sarah Shearman, 06 December 2012   Instagram, the photo sharing site that was recently acquired by Facebook, has...     Branson and Google 'substitute cinema with YouTube' Matthew Chapman, 06 December 2012   A documentary about the war on drugs produced by Sir Richard Branson's...     Champions of Design: Gitanes Staff, 04 December 2012   The French cigarette brand's associations with art, literature and motorsport have boosted...     Promotion: Social Media ROI: Turning Conversations Into Conversions In 2013 Hear how you can transform social media from merely an awareness builder into an actual sales-driver. Secure your free place here and listen live on 11th December.   Also in the News   Ofcom fines Npower for abandoned telemarketing calls Matthew Chapman, 06 December 2012   Churchill stalled by Martin Clunes driving ban Kim Benjamin, 06 December 2012   Virgin Trains given two-year extension on West Coast mainline Sarah Shearman, 06 December 2012   Ferrero boosts food and wine credentials in new Christmas push Loulla-Mae Eleftheriou-Smith, 06 December 2012       Blogs     Tis the season to be flu-ey Jonathan Weeks   Cleanliness on the go is an untapped opportunity, particularly in the winter months, writes Jon Weeks, Director in Ipsos Marketing....     Helen Edwards: The importance of thinking inside the box Helen Edwards   What’s the story behind easyJet’s up-and-away 2012 financial results? As ever, there is more than one: a dismal summer that...     Why do developing markets care more about brands and ethical messages than us? Paul Frampton   Across our global network we've been puzzling about why there is such a disparity in results on our Meaningful Brands...     Marketing to the Ageing Consumer Dick Stroud   We have to thank the Economist Intelligence Unit (EIU) for discovering the "where do I begin paradox". In its study,...     The Curious Case of the Curious Consumer Gavin Wheeler   When I first started out in marketing as a brand manager for a well-known car company, consumers knew their place...             Whitepapers     Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)   There has been so much content and so many events produced over the last...     Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)   European consumers are increasingly aware of cookies and other online tr...     Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)   Staying on top of the latest search, social and mobile innovations will ...     7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)   The majority of purchases start online today and it’s a given fact...     Mastering Digital Advertising: How to boost your bottom line (Expert Reports)   In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...         Web Insight Analyst, Zebra People £50000 - £55000 per annum + Excellent Benefits, City of London Senior Account Manager, Michael Page Agency £30000 to £40000 per annum, Guildford SEO Manager, Michael Page Agency £26000 to £30000 per annum, Leeds Marketing Executive, Stopgap £25000 per annum, London Associate Product Manager, Stopgap £25000 - £28000 per annum, London Online Agency Account Manager, Digital Gurus £35000 - £37000 per annum + Uncapped OTE (50k-60K ote) + Benefits, London Senior Product Manager, Stopgap £40000 - £45000 per annum, London Brand Manager, New Chapter Consulting £40,000-£50,000 basic plus company car, South-East Assistant Product Manager, New Chapter Consulting £25,000-28,000 basic, London Lead Copywriter, A&N Creative Up to £45,000, Kensington, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ▼  December (89) The Wall > Revolutions in Facebook Reach Digital AM - Publicis Groupe, Dennis, MailOnline, ... 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