Monday, 17 December 2012

Digital AM - Apple, Cristal Festival, LBi, Iris, Wonga

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Digital AM
Latest news
Apple smartphone lead threatened as Samsung doubles market share
Apple smartphone lead threatened as Samsung doubles market share
by Matthew Chapman
17 December 2012, 09:30AM
Samsung is rapidly gaining ground on Apple's lead in the UK smartphone market after "tremendous growth" in the past year, according to comScore data.
CRISTAL FESTIVAL: Branding in games must be 'additive', says We R Interactive exec
CRISTAL FESTIVAL: Branding in games must be 'additive', says We R Interactive exec
by Maisie McCabe
17 December 2012, 09:14AM
Brands' involvement in online games must be "additive to the player's experience", according to Paul Whitehead, global commercial director at social gaming company We R Interactive.
LBi celebrates Agency of the Year success with video
LBi celebrates Agency of the Year success with video
by Staff
17 December 2012, 11:00AM
LBi has marked winning Marketing's Digital Agency of the Year prize with a video featuring its agency brand mascot, the unicorn.
CRISTAL FESTIVAL: Facebook has fundamentally changed Spotify, says Chris Maples
CRISTAL FESTIVAL: Facebook has fundamentally changed Spotify, says Chris Maples
by Maisie McCabe
14 December 2012, 10:50AM
Facebook has fundamentally changed the nature of Spotify's business but many brand managers still need to spend more time on their music strategy, according to Chris Maples, UK managing director at Spotify.
Iris lands integrated Mini ad account
Iris lands integrated Mini ad account
by Ian Darby
17 December 2012, 11:02AM
Mini, the BMW-owned car marque, has consolidated its integrated account into Iris.
Wonga branches out into online shopping loans
Wonga branches out into online shopping loans
by Matthew Chapman
17 December 2012, 11:48AM
Wonga has partnered with furniture retailer Cotswold to launch a new service, which does not carry the Wonga name, that allows shoppers to borrow money for one-off online purchases.
C4 in major 4oD ad deal with Microsoft Windows 8
C4 in major 4oD ad deal with Microsoft Windows 8
by Sarah Shearman
14 December 2012, 10:48AM
Channel 4 has struck a major advertising partnership with Microsoft and developed the UK's first video-on-demand app for its Windows 8 platform.
Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)
Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)
by Daniel Farey-Jones
17 December 2012, 09:56AM
Missed any key industry developments last week? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
The new power of television
The new power of television
by Sarah Ivey
17 December 2012, 08:30AM
Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning, worldwide, Initiative.
Also in the news
Think BR: 2013: Gender recognition, dual screen shopping and 3D printing
by Matt Pye, 17 December 2012, 08:30AM
M&C Saatchi Mobile appoints Dimoso amid global expansion efforts
by John Owens, 14 December 2012, 09:49AM
Campaign Viral Chart: Kobe and Messi go head to head
by Ben Hall, 14 December 2012, 09:04AM
Latest Blog Entries
Meeting Mr Burkeman
Steve Henry, 17 December 2012
Meeting Mr Burkeman
Steve Henry, 17 December 2012
War-torn toy
Greg Taylor, 17 December 2012
Puppies and Purpose - The Positive Impact of Informal Learning
Brand Learning, 14 December 2012
12 career tips of Christmas - day six
NABS, 14 December 2012
Spending on product placement surges to nearly $10 billion in 2012
Ardi Kolah, 14 December 2012
More Blogs
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