Monday 10 December 2012

Digital AM - Microsoft, Starbucks, IBM, Unilever

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Digital AM
Latest news
Microsoft launches 'biggest ever' interactive digital outdoor campaign for Windows Phone
Microsoft launches 'biggest ever' interactive digital outdoor campaign for Windows Phone
by Maisie McCabe
10 December 2012, 09:03AM
Microsoft has installed interactive digital outdoor sites in shopping malls around the UK, which allow people to design personalised start screens for Windows Phones.
Flailing Starbucks has fallen to 'age of damage', says Havas global chief
Flailing Starbucks has fallen to 'age of damage', says Havas global chief
by Arif Durrani
10 December 2012, 08:00AM
A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global coffee chain to become the latest brand to suffer in "the age of damage", according to Havas' global chief executive David Jones, and he believes Googl...
Publicis and IBM ecommerce tie-up praised by Forrester
Publicis and IBM ecommerce tie-up praised by Forrester
by Loulla-Mae Eleftheriou-Smith
10 December 2012, 11:55AM
Publicis Groupe's new partnership with IBM to drive integrated content and ecommerce will create "a very powerful offer" for chief marketing officers, according to an industry expert.
Unilever commits £100,000 to accelerator scheme for UK start-ups
Unilever commits £100,000 to accelerator scheme for UK start-ups
by Sarah Shearman
10 December 2012, 09:47AM
Unilever will invest £100,000 in a UK start-up to be chosen as part of Collider12, a mentoring scheme in which William Hill and BBC Worldwide are also participating.
Last week's most read news in advertising, marketing, media and PR (2 - 8 Dec 2012)
Last week's most read news in advertising, marketing, media and PR (2 - 8 Dec 2012)
by Daniel Farey-Jones
09 December 2012, 08:00AM
Missed some key industry developments? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Lucre's Mark Jackson takes head of technology role at Memac Ogilvy
Lucre's Mark Jackson takes head of technology role at Memac Ogilvy
by Hannah Crown
10 December 2012, 10:19AM
Lucre's corporate head Mark Jackson is to leave the company to take a role as head of technology at Memac Ogilvy.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Maisie McCabe
07 December 2012, 11:20AM
It is all change at Kimberly-Clark's European marketing team, while Sky's Mike Darcey is to replace Tom Mockridge at News International in this week's round-up of people moves across advertising, marketing, media and PR.
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Also in the news
Carolyn Everson restructures Facebook UK and Europe sales
by Maisie McCabe, 07 December 2012, 12:30PM
Marketing gears up to unveil Agency of the Year 2012 winners
by Gemma Charles, 07 December 2012, 11:30AM
Forget a social strategy - it's what a brand has to say that really matters
by Gordon MacMillan, 07 December 2012, 09:00AM
Latest Blog Entries
Happy Festivus for the rest of us, or how your belief system at work may dictate the real culture of the organisation.
Sue Unerman, 10 December 2012
12 career tips of Christmas - day two
Luke Morris, 10 December 2012
Robo-burger
Greg Taylor, 10 December 2012
That was the year that was, and the answer is, an app
Ivan Clark, 09 December 2012
How to ensure your sales pipeline is realistic rather than 'over optimistic' in 2013
Ardi Kolah, 09 December 2012
Comfortable or uncomfortable career change?
Rachel Brushfield, 08 December 2012
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BR Insight
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