Tuesday 4 December 2012

Media AM - GroupM downgrades 2013 global ad forecast, Sky spreads responsibilities, DCM, Advertising Effectiveness, Marmite, Sam Howroyd, Dennis, ITV

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Media AM Bulletin
 
 
 
*   Latest News
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Adam Smith: 'Western Europe is the slowest region for ad spending growth'
GroupM downgrades 2013 global ad forecast
Arif Durrani, 03 December 2012

Sir Martin Sorrell's media powerhouse, GroupM, has become the latest group to...

  
Jeremy Darroch: reorganising Sky after Mike Darcey's departure
Sky spreads responsibilities after Mike Darcey's departure
Maisie McCabe, 04 December 2012

Andrew Griffith, chief financial officer of BSkyB, is to take on responsibility...

  
Davina Barker: promoted to head of agency sales, DCM
DCM promotes Davina Barker to head of agency sales
Nick Batten, 04 December 2012

Digital Cinema Media (DCM), the UK cinema advertising company, has promoted Davina...

  
Advertising Effectiveness: the long and short of it
Advertising Effectiveness: the long and short of it
Staff, 04 December 2012

Les Binet, head of effectiveness, adam&eve DDB, and acclaimed marketing specialist, Peter...

  
Marmites: unveils photo booth
Marmite unveils 'love or hate' bus shelter
Loulla-Mae Eleftheriou-Smith, 04 December 2012

Unilever brand Marmite has unveiled a digital interactive bus shelter that lets...

  
Sam Howroyd: Engaging with brands on Facebook
Sam Howroyd: Engaging with brands on Facebook
Sam Howroyd, 04 December 2012

This week on the Intelligence section we try to find out if...

  
Dennis: unveils Auto Express interactive iPad app
Dennis launches interactive Auto Express iPad app
Nick Batten, 03 December 2012

Auto Express, the weekly car magazine published by Dennis, has launched an...

  
ITV attracts 10.6m viewers to 'I'm a Celebrity...' final
ITV attracts 10.6m viewers to I'm a Celeb final
Arif Durrani, 03 December 2012

The 12th series of ITV's reality show, 'I'm a Celebrity... Get Me...

  
*   Also in the News
*
Zenith expects TV ad market to fall in 2013
Daniel Farey-Jones, 03 December 2012
MEC lands £5m Webuyanycar.com media account
Nick Batten, 03 December 2012
News Int chief Tom Mockridge resigns
Sarah Shearman, 03 December 2012
Post Office and Absolute Radio reunite loved ones for Christmas
Maisie McCabe, 03 December 2012
Daily Mail group launches fashion sharing website
Daniel Farey-Jones, 03 December 2012
Freeview+ breaks contextual TV ads
Daniel Farey-Jones, 03 December 2012
 
 
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I found myself the other night with feet up on the sofa watching Holby City on the television (wife's...

ZenithOptimedia on the hunt for a new chief executive
Arif Durrani

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As Big Data gains weight, can it be trusted without market research insights?
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Do the same thing as last year ? Flux that.
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Generation X, Generation Y, the Millennials, Gen YNot . All useful and descriptive phrases. ( If everyone in the...

Radio turns 90 but are young people tuning in or dropping out?
John Carroll

The first thing to note is that young people do listen to the radio and always have done; they are...

Friendly ITV aims for the heart of popular culture in 2013
Arif Durrani

Billed as "the biggest night of the year in the commercial calendar", more than 600 agency leaders and advertisers packed...

My take on Lord Sugar’s latest rant
James Thornton

I read with great interest Lord Sugar's latest rant in Campaign last week. Not just because it's the infamous...

A year in ad:tech
Rhys McLachlan

When I started at Videology, we were a small company. Sixteen people crammed into a shared office on Charlotte St....

 
 
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