| Instagram changes spark anger, as company has to clarify position | | 19 December 2012, 12:17PM |  Nothing sparks backlash against a social media service quite like a Terms Of Service (TOS) change. Users who have already willingly given up their privacy to sign up to the services in the first place, suddenly get annoyed when companies push a little bit harder.
| | | | | | | Why traditional brands must learn new tricks for social media analysis | | 19 December 2012, 10:30AM |  The benefits of social media to business strategists and marketers, whether financial or cultural, have not always been clear. But with social media now the single largest source of unsolicited consumer opinions, these strategists must find new, innovative ways to analyse and monitor the opinions, perspectives and sentiments in each tweet, post, comment, and status update.
| | | | Twitter predicts SPOTY winner Wiggins | | 18 December 2012, 4:45PM |  Sunday nights Sports Personality of the Year awards were one of several television events this year which Twitter users probably couldn't avoid; with over 322,000 tweets mentioning the awards ceremony (either by name or the #SPOTY hashtag) on the day of the awards, 280,000 during the broadcast itself, peaking at just over 6,500 tweets per minute as Bradley Wiggins was announced as this years winner.
| | | | HTML cheat sheet for digital marketers [infographic] | | 18 December 2012, 11:27AM |  Always handy, the HPS Group has created an 'HTML cheat sheet' for digital marketers as an infographic that covers all the basics needed for formatting blog posts and email and making simple changes to websites without the need to get the developers involved.
| | | | Predicting the future of technology (and why we get it wrong) | | 18 December 2012, 10:30AM |  Predicting the future of technology, even over just a few years, is mind-numbingly difficult. Science fiction writers and tech companies have tried and tried and, mostly, got it wrong. Why? One of the main reasons is that it's far easier to imagine changes to existing things than entirely new things. But now and then something comes along and it all changes… Welcome to the world of "convergence technology" and "paradigm shifts".
| | | | What mobile needs to do to have a great 2013 | | 17 December 2012, 1:00PM |  You might describe the last twelve months as being the end of the beginning of mobile marketing. In 2011 brands were testing mobile, with ad spend in the tens of thousands, this year has seen individual brand spend move to the hundreds of thousands. But with mobile representing just seven per cent of digital spend in H1 2012, we don't yet feel that it has become a mainstream advertising choice. We expect 2013 to see continued strong investment in mobile display and other channels, but there is still some way to go before mobile reaches its potential.
| | | | SEO PR: the future for online visibility | | 17 December 2012, 11:00AM |  For many years the worlds of public relations (PR) and search engine optimisation (SEO) have existed separately, providing companies with their benefits in a very disparate manner. However, the time has arrived for the two strands to work together in order to offer the best possible online result, particularly in light of the changes brought in by Google Penguin.
| | | | Avoiding a Blue Christmas, post Black Friday | | 17 December 2012, 9:30AM |  According to the Centre of Economics and Business Research (CEBR) online prices are falling at their highest rate for five years. With the festive price war already in full flow, competition in the run-up to Christmas is fierce. With discounts everywhere a customer looks, whether they browse online or in store, how do brands compete for those all-important sales?
| | | | How PRs use Twitter | | 16 December 2012, 11:49AM | 
Two tools of all public relations professionals is the phone and email, but in recent times PRs are turning more and more to using Twitter. At a party, I met Kate Russell (@katerussell), a journalist for BBC Click's Webscape show, and we got to talking about how she is using Twitter. She told me that many of her stories are sourced from tweets, and she often asks people to send her story ideas in 140 characters, or less. She told me that Twitter is the best thing that has happened to journalism in many years.
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With the latest wave of Ipsos MORI's Technology tracker comes something of a technology landmark to end 2012 with. Smartphone ownership rises above the 50% mark for the first time. Considering that in 2010 the figure stood at just 20% that is rather impressive.
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