Friday, 7 December 2012

Breaking news from Brand Republic - Npower, Campaign iPad edition, Campaign Viral Chart, Mindshare, SodaStream

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Latest news
Ofcom fines Npower for abandoned telemarketing calls
Ofcom fines Npower for abandoned telemarketing calls
by Matthew Chapman
06 December 2012, 01:00PM
Npower has been fined by Ofcom for abandoning telemarketing calls to the public and playing messages containing marketing content during abandoned calls.
Campaign launches weekly iPad edition
Campaign launches weekly iPad edition
by Sara Kimberley
06 December 2012, 05:25PM
Campaign makes its debut in a weekly iPad format this week with the launch of the Campaign app on Apple's App Store.
Campaign Viral Chart: Microsoft IE fights back
Campaign Viral Chart: Microsoft IE fights back
by Ben Hall
07 December 2012, 08:59AM
Microsoft's Internet Explorer's fight back against "IE haters" is the fourth most shared ad this week, securing just under 79,000 shares in the past seven days.
Ita Murphy to leave Mindshare
Ita Murphy to leave Mindshare
by Maisie McCabe
07 December 2012, 09:27AM
Ita Murphy, the long-standing managing director of Mindshare, is to leave the WPP media agency after 12 years with the business to pursue other interests.
SodaStream capitalises on ad ban in new 'censored' campaign
SodaStream capitalises on ad ban in new 'censored' campaign
by Loulla-Mae Eleftheriou-Smith
06 December 2012, 11:40AM
SodaStream is again hitting out at Clearcast's final decision to ban its "SodaStream effect" television ad, with a print campaign brandishing the word "censored".
IPA names Ian Priest as new president
IPA names Ian Priest as new president
by Sara Kimberley
06 December 2012, 05:00PM
The IPA has named Ian Priest, founding partner of VCCP, as its new president from 21 March 2013.
Forget a social strategy - it's what a brand has to say that really matters
Forget a social strategy - it's what a brand has to say that really matters
by Gordon MacMillan
07 December 2012, 09:00AM
If 2012 has been about shaping and developing a social-media strategy, then 2013 will be about throwing that out of the window and starting again.
Leveson Report a warning to PR 'not to become the next scandal'
Leveson Report a warning to PR 'not to become the next scandal'
by John Owens
07 December 2012, 08:58AM
The Leveson Report is a warning to the PR industry 'not to become the next scandal', it has been claimed.
Infiniti's F1 boss: Why Infiniti Red Bull Racing is the right move for both brands
Infiniti's F1 boss: Why Infiniti Red Bull Racing is the right move for both brands
by Alex Brownsell
06 December 2012, 10:25AM
Infiniti's global F1 director Andreas Sigl, a former marketer at Intel, Audi and Nissan, told Marketing about the decision to become title sponsor of championship-winning Formula 1 team Red Bull Racing.
Media Bitch's Diary 6 December
Media Bitch's Diary 6 December
by Media Bitch
06 December 2012, 02:36PM
This week, Bitch has a day out at the zoo with Arena Media, waits for Clear Channel to whip it all off, and points out a rather irritating problem at The Sunday Times.
Promotion:SEO: Exploring The Opportunities For Global Growth In 2013

Take part in our short 12 question survey and be entered into a draw to win a Fortnum and Mason festive hamper -an ideal Christmas treat!
Opinion
Think BR: Go East - the opportunity for luxury brands in China
Think BR: Go East - the opportunity for luxury brands in China
by Debbie Bond
05 December 2012, 08:00AM
While China presents a significant opportunity for luxury brands, it is a difficult market to tackle, writes Debbie Bond, director insight services, eCommera.
Think BR: The data exchange
Think BR: The data exchange
by Sam Zindel
05 December 2012, 08:00AM
Brands that are open about the value of the consumer data they use can expect to reap the rewards, writes Sam Zindel, senior data modelling analyst, iCrossing UK.
Intelligence
Taxing issues for marketing as brand trust is called into question
Taxing issues for marketing as brand trust is called into question
by Jane Bainbridge
06 December 2012, 09:00AM
From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes Jane Bainbridge.
The mum dilemma
The mum dilemma
by Tash Walker
06 December 2012, 08:30AM
Tash Walker, partner at The Mix Research, explores the dilemma that mum faces when it comes to feeding the troop and what this means for brands today.
Also in the news
Multiple media outlets report Max Clifford arrest
by PRWeek reporters, 06 December 2012, 01:44PM
Ferrero boosts food and wine credentials in new Christmas push
by Loulla-Mae Eleftheriou-Smith, 06 December 2012, 12:44PM
Out and About 6 December
by Mark Banham, 06 December 2012, 03:51PM
Latest Blog Entries
Is Brand Simplification Simply Wrong?
@gordonmacmillan, 06 December 2012
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Singapore leads the way on dis-loyalty
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