Thursday, 6 December 2012

Breaking news from Brand Republic - Dyson, Branson and Google, Carlsberg, Twitter and YouTube

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Latest news
Dyson kicks off £130m media contest
Dyson kicks off £130m media contest
by Katherine Levy
06 December 2012, 08:00AM
Dyson, the brand best known for its vacuum cleaners, is reviewing its estimated £130 million global media planning and buying account.
Branson and Google 'substitute cinema with YouTube'
Branson and Google 'substitute cinema with YouTube'
by Matthew Chapman
06 December 2012, 09:38AM
A documentary about the war on drugs produced by Sir Richard Branson's son is premiering free on YouTube for a limited month-long "online window'" in a trial breaking the norms of film marketing.
Carlsberg calls ad pitch
Carlsberg calls ad pitch
by Anne Cassidy
06 December 2012, 08:00AM
Carlsberg is talking to networks about a global advertising brief.
Instagram disables Twitter photo feature
Instagram disables Twitter photo feature
by Sarah Shearman
06 December 2012, 09:54AM
Instagram, the photo sharing site that was recently acquired by Facebook, has disabled a feature that improved the way its photos are displayed in Twitter users' streams.
The 10 most popular ads among YouTube UK users
The 10 most popular ads among YouTube UK users
by Sarah Shearman
06 December 2012, 09:30AM
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
Is Facebook eroding trust?
Is Facebook eroding trust?
by
06 December 2012, 08:00AM
Should the company take privacy issues more seriously, Alasdair Reid asks
Why are adland staff levels booming?
Why are adland staff levels booming?
by
06 December 2012, 08:00AM
The IPA has found that, despite the economic climate, agency numbers have spiked. By John Tylee
Maxus' global challenge is a turn-on for Sakhuja
Maxus' global challenge is a turn-on for Sakhuja
by
06 December 2012, 08:00AM
The Group M network's global chief will keep the growth going from his base in Mumbai, Campaign Asia's Susie Sell writes
Promotion:SEO: Exploring The Opportunities For Global Growth In 2013

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Opinion
Think BR: Go East - the opportunity for luxury brands in China
Think BR: Go East - the opportunity for luxury brands in China
by Debbie Bond
05 December 2012, 08:00AM
While China presents a significant opportunity for luxury brands, it is a difficult market to tackle, writes Debbie Bond, director insight services, eCommera.
Think BR: The data exchange
Think BR: The data exchange
by Sam Zindel
05 December 2012, 08:00AM
Brands that are open about the value of the consumer data they use can expect to reap the rewards, writes Sam Zindel, senior data modelling analyst, iCrossing UK.
Intelligence
Taxing issues for marketing as brand trust is called into question
Taxing issues for marketing as brand trust is called into question
by Jane Bainbridge
06 December 2012, 09:00AM
From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes Jane Bainbridge.
The mum dilemma
The mum dilemma
by Tash Walker
06 December 2012, 08:30AM
Tash Walker, partner at The Mix Research, explores the dilemma that mum faces when it comes to feeding the troop and what this means for brands today.
Also in the news
Do digital brands need bricks-and-mortar outlets to be successful? The Marketing Society Forum
by , 06 December 2012, 08:30AM
Roché to replace Hopson as leader of WPP's Team Red
by Jeremy Lee, 06 December 2012, 08:00AM
HuffPost launches campaign on Tube
by Jeremy Lee, 06 December 2012, 08:00AM
Rev Awards open for submissions
by Campaign staff, 06 December 2012, 08:00AM
Latest Blog Entries
Singapore leads the way on dis-loyalty
Chris J Reed, 06 December 2012
Clickable paper
Greg Taylor, 05 December 2012
Tip-toeing Towards A Multi-Screen Future
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A conversation between Big Data and Market Research
John Carroll, 04 December 2012
Starbucks to cut paid lunch breaks and sick leave â€" low paid staff to fund tax bill?
@gordonmacmillan, 04 December 2012
White pencils and the December blues
Steve Henry, 04 December 2012
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