| | | | How to extend the reach of live events with social media | | 14 December 2012, 11:45AM |  A live event is no longer just about being in the room or at the venue. With social media you can be part of an event taking place on the other side of the world. Below we take a look at how all kinds of events are being enhanced by social media, and the different platforms being used to boost engagement.
| | | | | | | The Lavazza 2013 Social Calendar | | 14 December 2012, 9:30AM |  Loved this idea from Italian coffee brand Lavazza which has been creating traditional calendars for twenty years, but with its agency Armando Testa wanted to make the leap to create something online like you had never seen before.
| | | | | | | | | | | | | | | | Dead people are liking things on Facebook | | 13 December 2012, 10:41AM |  Weird things are happening on Facebook of late. There are mysterious likes appearing that people don’t remember making. Worse still, and somewhat inexplicably, people who have died are still “liking” things on the social network, which as you can imagine could be upsetting for friends and family. If it is not dead liking products from the afterlife then it is individuals making surprising life choices through their social media activity such as anarchists liking corporations or Democrats suddenly coming out to their friends as Mitt Romney supporters.
| | | | Myspace will be the musical comeback of 2013 | | 13 December 2012, 10:05AM |  Take That, The Spice Girls, The Rolling Stones – yep, there’s no place quite like the Music industry for a good old fashioned comeback. Did you know the phrase “Ol’ Blue Eyes Is Back” was created for a Frank Sinatra comeback in the early 70s, even though he’d never been known as ‘Blue Eyes’ in his entire career? Well done that PR man. And if The Stone Roses was THE music comeback of 2012, what am I bid for Myspace repeating the trick in 2013?
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