Tuesday 11 December 2012

Marketing Daily - #aoty12: Marketing's Agency of the Year winners revealed. Plus Paramount Pictures, Instagram, City Index, and Asos

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Breaking news from Marketing
 
Breaking news from Marketing December 2012
 
Latest News
 
#aoty12: Marketing's Agency of the Year winners revealed
Gemma Charles,
11 December 2012
 

BBH has won Marketing's coveted Ad Agency of the Year award for...

Agency of the Year: more than 80 entries
 
 
#aoty12: Ad Agency of the Year - BBH
Alex Brownsell,
11 December 2012
 

The agency has regained the crown it was once so used to...

BBH: 'Home Advantage' campaign for British Airways
 
 
#aoty12: Media Agency of the Year - PHD
Nicola Kemp,
11 December 2012
 

Marking a trio of back-to-back wins in this category, the agency has...

Sainsbury's benefitted from PHD's 'human touch' approach
 
 
#aoty12: Digital Agency of the Year - LBi
Sarah Shearman,
11 December 2012
 

This year's winner refuses to slow down the pace of its creative...

LBi's digital work for Lloyds TSB
 
 
Counting down 2012's finest Marketing Moments
Nicola Kemp,
10 December 2012
 

Nicola Kemp unveils the top marketing moments of the past 12 months.

Marketing Moments 2012
 
 
London 2012 commercial chief to lead Paramount Pictures theme park bid
Noelle McElhatton,
11 December 2012
 

Chris Townsend, the former marketer who raised £2.4bn to stage the London...

Townsend: handled sponsorship, procurement, ticket sales and licensing for the London 2012 Olympics
 
 
Twitter introduces Instagram-style filters
Sarah Shearman,
11 December 2012
 

Twitter has introduced a new feature enabling users to apply colour filters...

Twitter filter: latest feature enables users to apply colour filters to their images
 
 
City Index puts 9% of UK budget into branded content
Daniel Farey-Jones,
11 December 2012
 

City Index, the number two player in financial spread betting, is planning...

John Walsh: wins City Index's £100,000 prize in the Trading Academy competition
 
 
Asos smashes UK sales projection
Matthew Chapman,
11 December 2012
 

Asos has attributed its 24% leap in UK sales to its continued...

Ellie Goulding: stars in Asos Christmas activity
 
 
Promotion: Social Media ROI: Turning Conversations Into Conversions In 2013
Hear how you can transform social media from merely an awareness builder into an actual sales-driver. Secure your free place here and listen live on 11th December.
 
Also in the News
 
Marketing Moments 2012: Brand Britain's Olympic glory
Nicola Kemp,
06 December 2012
 
Marketing Moments 2012: Red Bull Stratos
Nicola Kemp,
06 December 2012
 
 
 
Blogs
 
 
Is Brand Simplification Simply Wrong?
@gordonmacmillan
 

"Surely not... not Google?! Not after fourteen years of hyper logo creativity? They wouldn't evolve their logo into something...

 
 
The battle of the Christmas 2012 ads
Richard Fullerton
 

Waitrose Christmas 2012 TV ad - cheap and cheerful. The battle of the Christmas 2012 ads has reached a...

 
 
Tis the season to be flu-ey
Jonathan Weeks
 

Cleanliness on the go is an untapped opportunity, particularly in the winter months, writes Jon Weeks, Director in Ipsos Marketing....

 
 
Helen Edwards: The importance of thinking inside the box
Helen Edwards
 

What’s the story behind easyJet’s up-and-away 2012 financial results? As ever, there is more than one: a dismal summer that...

 
 
Why do developing markets care more about brands and ethical messages than us?
Paul Frampton
 

Across our global network we've been puzzling about why there is such a disparity in results on our Meaningful Brands...

 
 
 
 
 
 
Whitepapers
 
 
Captivate Your Audience with Interactive Online Storytelling (Webcast)
 
Internet Explorer launched a powerful interactive web experience in Marc...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
 
There has been so much content and so many events produced over the last...
 
 
Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast)
 
As the dust settles on a volatile year for digital marketing, with new c...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
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