Wednesday 5 December 2012

Marketing Daily - Tesco, Virgin Media, The Revs, Intel, Hula Hoops, FHM, TUI

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Breaking news from Marketing
 
Breaking news from Marketing December 2012
 
Latest News
 
Tesco CMO Tim Mason out as chain concedes defeat in US
Daniel Farey-Jones,
05 December 2012
 

UPDATE: Tesco has handed Matt Atkinson the responsibilities of CMO Tim Mason,...

Tim Mason: leaves Tesco after 30 years
 
 
Virgin Media unveils 'next-generation' retail proposition
Matt Chapman,
05 December 2012
 

Virgin Media is seeking to 'reinvent' its retail strategy with a flagship...

Virgin Media: new flagship store
 
 
The Revs gear up to celebrate UK digital marcoms excellence
Staff,
05 December 2012
 

The Rev Awards are set to launch next year, celebrating the ingenuity...

The Rev Awards: celebrates UK digital marcoms excellence
 
 
Intel to air X Factor viewers' festive messages in live TV ads
Matthew Chapman,
05 December 2012
 

Intel is planning to live edit festive messages to loved ones during...

Intel: readies ultrabook ad launch
 
 
Hula Hoops change hands in KP sell-off
Loulla-Mae Eleftheriou-Smith,
05 December 2012
 

Hula Hoops and KP Nuts are to have a new owner after...

Hula Hoops: part of the KP Snacks range sold to Intersnack
 
 
FHM sparks Twitter outrage for 'normalising' violence against women
Nicola Kemp,
04 December 2012
 

Bauer Media's flagship men's magazine FHM has sparked a wave of protest...

FHM
 
 
ASA to investigate Boots ad after 'animal cruelty' complaints
Matthew Chapman,
04 December 2012
 

Boots' Christmas ad will be investigated by the Advertising Standards Authority (ASA)...

Boots: the dog blow-drying scene that sparked complaints against its Christmas ad
 
 
Thomson and First Choice profits beat Thomas Cook results
Loulla-Mae Eleftheriou-Smith,
04 December 2012
 

Thomson and First Choice owner TUI Travel has reported an 8% jump...

TUI Travel: UK performance helped boost annual profits to £390m
 
 
Promotion: Social Media ROI: Turning Conversations Into Conversions In 2013
Hear how you can transform social media from merely an awareness builder into an actual sales-driver. Secure your free place here and listen live on 11th December.
 
Also in the News
 
LoveFilm launches on Nintendo Wii
Sarah Shearman,
04 December 2012
 
Netflix seals exclusive future US TV rights to Disney films
Sarah Shearman,
05 December 2012
 
Npower switches marketing to focus on charity ties
Matthew Chapman,
04 December 2012
 
Paddy Power plots first brand overhaul for 25 years
Gemma Charles,
04 December 2012
 
Starbucks: has its tax offer come too late?
Noelle McElhatton,
04 December 2012
 
Homebase adds YouTube social commerce channel
Sarah Shearman,
04 December 2012
 
 
 
Blogs
 
 
Tis the season to be flu-ey
Jonathan Weeks
 

Cleanliness on the go is an untapped opportunity, particularly in the winter months, writes Jon Weeks, Director in Ipsos Marketing....

 
 
Helen Edwards: The importance of thinking inside the box
Helen Edwards
 

What’s the story behind easyJet’s up-and-away 2012 financial results? As ever, there is more than one: a dismal summer that...

 
 
Why do developing markets care more about brands and ethical messages than us?
Paul Frampton
 

Across our global network we've been puzzling about why there is such a disparity in results on our Meaningful Brands...

 
 
Marketing to the Ageing Consumer
Dick Stroud
 

We have to thank the Economist Intelligence Unit (EIU) for discovering the "where do I begin paradox". In its study,...

 
 
The Curious Case of the Curious Consumer
Gavin Wheeler
 

When I first started out in marketing as a brand manager for a well-known car company, consumers knew their place...

 
 
 
 
 
 
Whitepapers
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
 
There has been so much content and so many events produced over the last...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
Jobs of the Week

Digital Search Analyst, Michael Page Digital £35000 to £40000 per annum, London

Search Specialist, Michael Page Digital £28000 to £32000 per annum, London

Senior Data Strategist, Micro UK Global Circa £50k basic plus benefits, London

Account Director Corporate, Periscope Recruitment LLP £60000.00 - £70000.00 per annum + bonus, pension., West End

Account Manager, Michael Page Agency £25000 to £30000 per annum, Manchester

Digital project manager, Michael Page Agency £25000 to £30000 per annum, Leeds

Head of Development, Micro UK Global Circa £50k Basic plus benefits, Brighton

Artworkers - Freelance, Periscope Recruitment LLP £22 - £28 per hour, London

Senior Business Development Manager, Micro UK Global £65k basic plus £35k uncapped OTE and benefits, London

Digital Marketing and Communications Director, Nigel Wright Recruitment Very Good Package, London

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