Monday, 17 December 2012

Marketing Daily - Counting down the top 10 Marketing Mishaps of 2012; plus Samsung, Wonga.com, Kuoni, and Bradley Wiggins

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Breaking news from Marketing
 
Breaking news from Marketing December 2012
 
Latest News
 
Top 10 Marketing Mishaps of 2012
Nicola Kemp,
17 December 2012
 

Thanks to social media, marketing mishaps can now go viral with a...

Asda: Christmas ad prompted complaints
 
 
Apple smartphone lead threatened as Samsung doubles market share
Matthew Chapman,
17 December 2012
 

Samsung is rapidly gaining ground on Apple's lead in the UK smartphone...

Samsung Galaxy S III: smartphone maker doubles UK market share
 
 
Top sporting star tie-ups with brands in 2012
John Reynolds,
17 December 2012
 

Bradley Wiggins last night won BBC Sports Personality of the Year, triumphing...

Bradley Wiggins: BBC Sports Personality of the Year, 2012
 
 
Wonga branches out into online shopping loans
Matthew Chapman,
17 December 2012
 

Wonga has partnered with furniture retailer Cotswold to launch a new service,...

Cotswold: furniture retailer introduces Wonga's PayLater service
 
 
LBi celebrates Agency of the Year success with video
Staff,
17 December 2012
 

LBi has marked winning Marketing's Digital Agency of the Year prize with...

LBi celebrates Agency of the Year success with video
 
 
Google Maps returns to iPhone
Sarah Shearman,
14 December 2012
 

Google Maps has returned to the iPhone, months after Apple replaced it...

Google Maps: returns to iPhones
 
 
Promotion: SEO: Exploring The Opportunities For Global Growth In 2013

Take part in our short 12 question survey and be entered into a draw to win a Fortnum and Mason festive hamper –an ideal Christmas treat!

 
Also in the News
 
Kuoni to debut first TV work in post-Christmas 'occasions' push
Loulla-Mae Eleftheriou-Smith,
17 December 2012
 
Haymarket Network unveils John Lennon Letters app
John Reynolds,
17 December 2012
 
 
 
Blogs
 
 
Puppies and Purpose â€" The Positive Impact of Informal Learning
Brand Learning
 

This post is provided by Martin Borrett, Group Client Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
Starbucks is easy to boycott. But what about Spurs?
Unofficial Partner
 

Character is what you do when you think nobody is watching. This phrase came to mind when reading the Independent’s...

 
 
Is Brand Simplification Simply Wrong?
Dave Roberts
 

"Surely not... not Google?! Not after fourteen years of hyper logo creativity? They wouldn't evolve their logo into something...

 
 
The battle of the Christmas 2012 ads
Richard Fullerton
 

Waitrose Christmas 2012 TV ad - cheap and cheerful. The battle of the Christmas 2012 ads has reached a...

 
 
Tis the season to be flu-ey
Jonathan Weeks
 

Cleanliness on the go is an untapped opportunity, particularly in the winter months, writes Jon Weeks, Director in Ipsos Marketing....

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
MP3 Podcast: Transforming The Mobile User Experience (Expert Reports)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
 
 
Jobs of the Week

Account Manager - Global agency- [Shopper Marketing] - London, Fill Recruitment Ltd Up to £30K + Benefits, Central London

International Production Agency, Twist Recruitment £30000 - £50000 per annum + incredible benefits, Abu Dhabi

Junior Art Director - highly creative advertising agency, Apple & Ink up to £26k, East London

Mid-Weight UX Designer - £35k - £45k - Global ecommerce, Digital Gurus £35000 - £45000 per annum, London

CRM Manager - clientside - Buckinghamshire area - c.£38k, Firehorse c.£35 - £40k, Bucks..

Account Director, AF Selection £40,000-£50,000, Worcestershire

Principle Customer Insight Analyst - Retail - Multi Channel, ReThink Recruitment £70000 - £85000 per annum + Benefits and Bonus and Car, City of London

Head of Fundraising & Communications, Operation Smile UK Circa £60,000, London

User Experience Manager - International Retailer- e-Commerce, ReThink Recruitment £50000.00 - £65000.00 per annum + Car + Bonus + Benefits, City of London

Multi-channel Campaign Marketing Manager, ReThink Recruitment £60000.00 - £65000.00 per annum + Benefits + Bonus + Car, City of London

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