Monday 17 December 2012

Breaking news from Brand Republic - Sport star tie-ups, Associated British Foods, Apple, Cristal Festival

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Latest news
Top sporting star tie-ups with brands in 2012
Top sporting star tie-ups with brands in 2012
by John Reynolds
17 December 2012, 08:46AM
Bradley Wiggins last night won BBC Sports Personality of the Year, triumphing over Jessica Ennis and Andy Murray, and crowning a fantastic year for sport in this country.
Maxus takes £21m Associated British Foods media account
Maxus takes £21m Associated British Foods media account
by Mark Banham
17 December 2012, 08:30AM
Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm, snatching the business from incumbent ZenithOptimedia in a competitive review that also included MPG Media Contacts.
Apple smartphone lead threatened as Samsung doubles market share
Apple smartphone lead threatened as Samsung doubles market share
by Matthew Chapman
17 December 2012, 09:30AM
Samsung is rapidly gaining ground on Apple's lead in the UK smartphone market after "tremendous growth" in the past year, according to comScore data.
2012: A grim climate with moments of joy
2012: A grim climate with moments of joy
by
13 December 2012, 08:00AM
The Jubilee and Olympics brought only temporary calm to the storms that beset adland, from the eurozone crisis to the UK double-dip, lower client spend to agency collapses. By Ian Darby
CRISTAL FESTIVAL: Facebook has fundamentally changed Spotify, says Chris Maples
CRISTAL FESTIVAL: Facebook has fundamentally changed Spotify, says Chris Maples
by Maisie McCabe
14 December 2012, 10:50AM
Facebook has fundamentally changed the nature of Spotify's business but many brand managers still need to spend more time on their music strategy, according to Chris Maples, UK managing director at Spotify.
Councillors urged to embrace social media
Councillors urged to embrace social media
by John Owens
15 December 2012, 12:00AM
Councillors have been called on to increase their use of social media, after research revealed just a third currently embraced online comms.
The new power of television
The new power of television
by Sarah Ivey
17 December 2012, 08:30AM
Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning, worldwide, Initiative.
CRISTAL FESTIVAL: Branding in games must be 'additive', says We R Interactive exec
CRISTAL FESTIVAL: Branding in games must be 'additive', says We R Interactive exec
by Maisie McCabe
17 December 2012, 09:14AM
Brands' involvement in online games must be "additive to the player's experience", according to Paul Whitehead, global commercial director at social gaming company We R Interactive.
Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)
Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)
by Daniel Farey-Jones
17 December 2012, 09:56AM
Missed any key industry developments last week? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Promotion: The Hottest Search, Social and Mobile Trends - on-demand webcast

Insight from Just Eat's CMO, Mat Braddy - how to cash in on search, social and mobile to gain the competitive edge, increase traffic and ROI for 2013. Watch it here
Opinion
Think BR: The 12 best books about advertising
Think BR: The 12 best books about advertising
by Paul Feldwick
14 December 2012, 08:30AM
What are the best dozen books about advertising and advertising research, asks Paul Feldwick, writing on behalf of Credos.
Think BR: Good data protection law should not throttle innovation
Think BR: Good data protection law should not throttle innovation
by Nick Stringer
13 December 2012, 08:30AM
The European Commission's data protection proposals have the potential to set Europe's digital agenda back by years, writes Nick Stringer, director of regulatory affairs, IAB.
Intelligence
Harnessing the power of household buzz
Harnessing the power of household buzz
by Paul Oronoz
14 December 2012, 08:00AM
More than four out of five of us regularly recommend products to friends, writes Paul Oronoz, UK country manager, Specific Media.
The perfect gift for today's generation? Get away, together
The perfect gift for today's generation? Get away, together
by Rodney Collins
14 December 2012, 08:00AM
Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.
Also in the news
CRISTAL FESTIVAL: Publicis Groupe reorganised itself for Renault
by Maisie McCabe, 14 December 2012, 11:31AM
CRISTAL FESTIVAL: Branding in games must be 'additive', says We R Interactive exec
by Maisie McCabe, 17 December 2012, 09:14AM
CRISTAL FESTIVAL: The real celebrity is the consumer, says Addiction director
by Maisie McCabe, 14 December 2012, 10:15AM
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