The 2012 Presidential election campaign is over, but Barack Obama’s team is continuing to expand what it does on social media and The White House has this week joined Pinterest. Of all the social networks Pinterest didn’t play much of a role in the campaign itself. It was relegated somewhat and became, however briefly, the realm of the candidates' wives. Michelle Obama and Ann Romney both took to Pinterest to play their part as their husbands slugged it out.
As more and more brands have turned to social media in 2012 Twitter has taken a look at some of the most successful Promoted Product campaigns in a year where it made improvements to targeting and where advertisers were reporting strong results on mobile. The list serves as a good reminder of what brands tried during 2012 and will also hopefully provide ideas for others who are thinking about using more social media in their 2013 digital campaigns.
Everyone and their mother has been crapping all over The Daily since it announced just over a week ago that it was closing for good. What has struck me is that I think that someone needs to step in and contextualize what happened to The Daily and look at why the world’s first iPad only newspaper failed.
Twitter has become the critical tool for brands. According to Simply Measured, "95% of the world's top brands use Twitter". Customers know this, and now expect brands to engage with them on the network, not just broadcasting advertising bumph. For some brands, this has meant creating a specialist handle for customer queries.
Making the television set interactive is not a new idea. Remember WebTV from the late 90′s? Today, almost every TV manufacturer is coming out with their own version of ‘Smart TV’, and there are a multitude of devices (such as Roku and Boxee Box) that enable consumers to have access to content that until recently was only available online. But although manufacturers are getting close, TVs are not smart enough (yet). Here are three reasons why.
For the first time Twitter has created a dedicated website looking back at some of the most talked about moments of the last year in the UK and around the world in a year that saw London host an Olympic Games that beat all expectations, and create some inspiring memories for all. It was also a year that saw a Tweet from Mars, Barack Obama win four years and David Cameron, Nadine Dorries, Gary Lineker and Girls Aloud among many others finally join the 140 character conversation.
With over half of all shoppers reported to be using smartphones as an aid to so-called Robo (Research offline, buy online) shopping, you would expect Britain's major retail chains to be walking the walk when it comes to digital retail services. But how much of the alleged £222,222 of customer spending that takes place every minute during the UK's Cyber Monday are the traditional retailers actually getting a share of?
An interesting infographic here that that takes a look at ‘What Men and Women 'Like' on Facebook’ and uses that to highlight a shift in a defined pattern in gendered discourse in social media. When looking at this infographic, you might initially assume that traditional masculine or feminine topics, activities and products would correlate exactly with the distribution of Facebook 'likes' by men and women.
The future of the pop up store is virtual empowered by mobile not physical. Adidas have tested a mobile enabled virtual store and the results look amazing.
Their brand adidas Neo created a special window display that was completely interactive and engaged customers who could use both their mobile phones to scan in QR codes or tap in specific numbers to order products in the window.
For the first time Twitter has created a dedicated website looking back at some of the most talked about moments of the last year in the UK and around the world in a year that saw 
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