Monday 10 December 2012

Marketing Daily - Counting down the finest Marketing Moments of 2012; plus Virgin Atlantic, Pepsi, Starbucks, and John Lewis

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Breaking news from Marketing
 
Breaking news from Marketing December 2012
 
Latest News
 
Counting down 2012's finest Marketing Moments
Nicola Kemp,
10 December 2012
 

Nicola Kemp unveils the top marketing moments of the past 12 months.

Marketing Moments 2012
 
 
Branson hits back at BA over Virgin Atlantic brand axe rumours
Loulla-Mae Eleftheriou-Smith,
10 December 2012
 

Sir Richard Branson has hit back at rumours that the Virgin Atlantic...

Sir Richard Branson: says Virgin Atlantic brand is here to stay
 
 
Pepsi signs Beyoncé as global ambassador
Loulla-Mae Eleftheriou-Smith,
10 December 2012
 

Pepsi has signed international pop icon Beyoncé as its latest brand ambassador...

Beyoncé: latest brand ambassador for Pepsi's Live For Now campaign
 
 
Flailing Starbucks has fallen to 'age of damage', says Havas global chief
Arif Durrani,
10 December 2012
 

A series of "wrong" decisions surrounding how much tax Starbucks pays in...

David Jones: 'People want businesses to behave to a whole new standard'
 
 
John Lewis posts record sales as ad soundtrack hits number one
Matthew Chapman,
10 December 2012
 

John Lewis has recorded its best ever sales week and seen the...

John Lewis: 'snowman' Christmas campaign
 
 
Warburtons ends European bread trial
John Reynolds,
10 December 2012
 

Warburtons has ended its first European venture, which involved selling its bread...

Warburtons: breakfast by RKCR/Y&R
 
 
Unilever commits £100,000 to accelerator scheme for UK start-ups
Sarah Shearman,
10 December 2012
 

Unilever will invest £100,000 in a UK start-up to be chosen as...

Collider12: Unilever to invest an additional £100,000 in mentoring scheme
 
 
Greggs chief quits after four years
John Reynolds,
10 December 2012
 

Ken McMeikan, the chief executive of Greggs, is leaving the baker to...

Ken McMeikan: Greggs chief excutive leaves to join Brake Brothers
 
 
Promotion: Social Media ROI: Turning Conversations Into Conversions In 2013
Hear how you can transform social media from merely an awareness builder into an actual sales-driver. Secure your free place here and listen live on 11th December.
 
Also in the News
 
Doritos creates spoof cover of 'Stay Another Day' by East 17
Matthew Chapman,
10 December 2012
 
Nike and adidas celebrate Manchester derby and Lionel Messi
John Reynolds,
10 December 2012
 
Microsoft launches 'biggest ever' interactive digital outdoor campaign for Windows Phone
Maisie McCabe,
10 December 2012
 
 
 
Whitepapers
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
 
There has been so much content and so many events produced over the last...
 
 
Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast)
 
As the dust settles on a volatile year for digital marketing, with new c...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
Jobs of the Week

Category Development Manager, Veritas Partnership Ltd £45,000 to £50,000 + car + benefits, Buckinghamshire

SENIOR ACCOUNT MANAGER - Shopper/ATL/Integrated - Central London - c. £35k, Judi Patton c. £35,000 plus benefits, Central London

Senior Innovation Manager, Veritas Partnership Ltd C£60,000 + car allowance, bonus and excellent benefits, Oxfordshire

Senior Account Manager (Creative) - Key Accounts, Jarlett de Grouchy £45000 - £52000 per annum + Benefits, London

DIGITAL BOARD DIRECTOR - IMPRESSIVE AGENCY!, Ultimate Asset £75000 - £90000 per annum + BENEFITS, London

Junior Account Manager, FMCG, Retail, London, £22-27k, Dynamic New Alliances £22-27k, London

Account Director, FMCG, Retail, London, £45-55k, Dynamic New Alliances £45-55k, London

Marketing Executive for one of the Largest IT and Entertainment Company, Vitamin Talent £27k - £30k, Reading

E-Experience Manager, Michael Page Digital £40000 to £60000 per annum, Middlesex

Marketing Manager - Retail Design and Branding Consultancy - London, Spectrum £40,000 - £65,000, London

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