Thursday 6 December 2012

Global Bulletin - Infiniti Red Bull, Carlsberg pitch, YouTube, Grant's pitch, Dyson media, Tesco CMO out

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Global bulletin
Latest news
Sir Martin Sorrell: 'Losing something still gets to me'
Sir Martin Sorrell: 'Losing something still gets to me'
by Management Today
04 December 2012, 03:30PM
The MT Interview: Martin Sorrell built advertising giant WPP from scratch, and has just been voted MT's Britain's Most Admired Leader for the first time. Now 67 and with a painful divorce behind him, he's showing no sign of slowing down.
Infiniti's F1 boss: Why Infiniti Red Bull Racing is the right move for both brands
Infiniti's F1 boss: Why Infiniti Red Bull Racing is the right move for both brands
by Alex Brownsell
06 December 2012, 10:25AM
Infiniti's global F1 director Andreas Sigl, a former marketer at Intel, Audi and Nissan, told Marketing about the decision to become title sponsor of championship-winning Formula 1 team Red Bull Racing.
Carlsberg calls ad pitch
Carlsberg calls ad pitch
by Anne Cassidy
06 December 2012, 08:00AM
Carlsberg is talking to networks about a global advertising brief.
Branson and Google 'substitute cinema with YouTube'
Branson and Google 'substitute cinema with YouTube'
by Matthew Chapman
06 December 2012, 09:38AM
A documentary about the war on drugs produced by Sir Richard Branson's son is premiering free on YouTube for a limited month-long "online window'" in a trial breaking the norms of film marketing.
Agencies vie for Grant's global creative task
Agencies vie for Grant's global creative task
by Anne Cassidy
06 December 2012, 08:00AM
Grant's, the blended Scotch whisky brand, is reviewing its global advertising account as it moves to ramp up its marketing activity.
Dyson kicks off £130m media contest
Dyson kicks off £130m media contest
by Katherine Levy
06 December 2012, 08:00AM
Dyson, the brand best known for its vacuum cleaners, is reviewing its estimated £130 million global media planning and buying account.
Tesco CMO Tim Mason out as chain concedes defeat in US
Tesco CMO Tim Mason out as chain concedes defeat in US
by Daniel Farey-Jones
05 December 2012, 08:00AM
Tesco has handed Matt Atkinson the responsibilities of CMO Tim Mason, who is leaving the company today amid a strategic review of Fresh & Easy, the chain's attempt to break into the US.
Also in the news
HTC appoints OMG to handle £100m international media
by Maisie McCabe, 06 December 2012, 08:00AM
Batten moves to Wunderman UK
by Sara Kimberley, 06 December 2012, 08:00AM
Roché to replace Hopson as leader of WPP's Team Red
by Jeremy Lee, 06 December 2012, 08:00AM
Maxus' global challenge is a turn-on for Sakhuja
by , 06 December 2012, 08:00AM
GolinHarris takes gold medal in PRWeek's Global Agency Report 2012
by Kate Magee, 05 December 2012, 06:24PM
GroupM downgrades 2013 global ad forecast
by Arif Durrani, 03 December 2012, 05:30PM
From Singapore - Chris Reed on partnership marketing
Singapore leads the way on dis-loyalty
06 December 2012, 2:25AM
Adidas tap into window shopping
04 December 2012, 1:07AM
Mattel and Walmart create Xmas mobile virtual store
27 November 2012, 1:19AM

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