Friday 7 December 2012

Marketing Daily - Starbucks chief pens open letter on tax and trust; plus Boots, Coca-Cola, Continental Tyres, and L'Oreal

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Breaking news from Marketing
 
Breaking news from Marketing December 2012
 
Latest News
 
Starbucks chief pens open letter on tax and trust
Matthew Chapman,
07 December 2012
 

Starbucks is running an open letter in newspapers from managing director Kris...

Starbucks: addresses tax issues in open letter in today's press
 
 
Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas
Matthew Chapman,
07 December 2012
 

Axing a long-running creative strategy is never an easy call for a...

Boots marketing director Elizabeth Fagan
 
 
Forget a social strategy - it's what a brand has to say that really matters
Gordon MacMillan,
07 December 2012
 

If 2012 has been about shaping and developing a social-media strategy, then...

Femfresh
 
 
Coke refreshes Glacéau design after cutting sugar
Loulla-Mae Eleftheriou-Smith,
07 December 2012
 

Coca-Cola has unveiled refreshed packaging for its Glacéau Vitamin Water brand to...

Glacéau Vitamin Water: sugar content and colorie levels have been reduced
 
 
Marketing gears up to unveil Agency of the Year 2012 winners
Gemma Charles,
07 December 2012
 

In just a few days' time, Marketing will reveal the winners of...

Agency of the Year: more than 80 entries
 
 
Continental Tyres to sponsor 'Dancing on Ice' and England football on ITV
Maisie McCabe,
06 December 2012
 

Continental Tyres has signed a seven-figure deal to sponsor the new series...

Continental Tyres: to sponsor Ithe ITV coverage of England's football fixtures in 2013
 
 
Promotion: Social Media ROI: Turning Conversations Into Conversions In 2013
Hear how you can transform social media from merely an awareness builder into an actual sales-driver. Secure your free place here and listen live on 11th December.
 
Also in the News
 
Brand Manager of the Week: Jodie Wickers
05 December 2012
 
Which mobile operator brand is most prominent online? Brand barometer
Gemma Charles,
06 December 2012
 
 
 
Blogs
 
 
Is Brand Simplification Simply Wrong?
@gordonmacmillan
 

"Surely not... not Google?! Not after fourteen years of hyper logo creativity? They wouldn't evolve their logo into something...

 
 
The battle of the Christmas 2012 ads
Richard Fullerton
 

Waitrose Christmas 2012 TV ad - cheap and cheerful. The battle of the Christmas 2012 ads has reached a...

 
 
Tis the season to be flu-ey
Jonathan Weeks
 

Cleanliness on the go is an untapped opportunity, particularly in the winter months, writes Jon Weeks, Director in Ipsos Marketing....

 
 
Helen Edwards: The importance of thinking inside the box
Helen Edwards
 

What’s the story behind easyJet’s up-and-away 2012 financial results? As ever, there is more than one: a dismal summer that...

 
 
Why do developing markets care more about brands and ethical messages than us?
Paul Frampton
 

Across our global network we've been puzzling about why there is such a disparity in results on our Meaningful Brands...

 
 
 
 
 
 
Whitepapers
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
 
There has been so much content and so many events produced over the last...
 
 
Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast)
 
As the dust settles on a volatile year for digital marketing, with new c...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
Jobs of the Week

Account Manager, Blue Skies Marketing Recruitment £26000 to £45000 per annum, Maidenhead

Senior Brand Consultant - Associate Director, Blue Skies Marketing Recruitment £80000 to £100000 per annum, London

Packaging Designer - £300 per day, The Industry Club London Ltd £280 - £300 per day, London

PPC Manager, Michael Page Digital £25000 to £28000 per annum, West End

German Partnerships Executive, Michael Page Digital £22000 to £25000 per annum, London

eCRM Manager, Michael Page Agency £38000 to £43000 per annum, London

Developer, Michael Page Agency £29000 to £32000 per annum, Bolton

New Products and Strategy Marketing Manager, Stopgap £60000 - £70000 per annum, South East England

Content Director - Social Media Agency, Propel £65000 per annum + top benefits package, London

Head of Ad Operations / Advertising Operations Manager, Propel £35000 - £50000 per annum, London

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