Friday 7 December 2012

The Wall > Google exec told to stop Tweeting

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Google exec was told to stop Tweeting
07 December 2012, 2:08PM

According to The Next Web, a senior Google executive was told to stop Tweeting by his boss, CEO Larry Page. This is may or may not seem a bit odd, given at the time the executive in question was responsible for social media at Google at the time.

Meaningful human insights: Ask a machine?
07 December 2012, 1:01PM

Is it becoming harder to find powerful insights to inspire persuasive, innovative ideas?

It’s a highly subjective question which, no doubt, would generate a number of insightful answers in itself.

But, even though there are dozens – hundreds, thousands even – of different ways of arriving at consumer insights to hang a creative thought on; everything from focus groups and research panels, to good old brainstorm-fuelled serendipitous gut instinct, it’s always the same thing we’re after. And, generally speaking, we know it when we see it…

Forget a social strategy - it's what a brand has to say that really matters
07 December 2012, 11:55AM

Forget a social strategy - it's what a brand has to say that really mattersIf 2012 has been about shaping and developing a social-media strategy, then 2013 will be about throwing that out of the window and starting again. Why? Simple. The very term social media has become a stumbling block. It gets in the way of the real question of what it is that brands are trying to achieve. Partly this has happened because social media means different things to different people – and it means multiple things to brands.

LeWeb in 2012 has been dominated by devices and operating systems
07 December 2012, 9:00AM

Kevin Systrom, Instagram CEO at LeWeb 2012 in Paris. LeWeb is now so big that it’s as much about the global tech industry and the big names we all know as it is about what’s happening in France or even the rest of Europe. It has been and still is an agenda-setting event.

Welcome to our new digital awards: The Rev Awards
07 December 2012, 8:00AM

Brand Republic is relaunching the Revolution Awards as an awards scheme covering the Brand Republic, Campaign, Marketing, Media Week , PR Week and The Wall brands. The Rev Awards will celebrate creativity, effectiveness and innovation shown in digital marketing.

How much will mobile behaviour change with new superfast internet access?
06 December 2012, 3:20PM

With only a month to go ’til Christmas our thoughts have started to turn to the inevitable and much dreaded annual questions; 'What am I going to get people for a Christmas present?' For the technophiles amongst us one of the big things we will probably consider is a 4G enabled phone now that EE has rolled out its 4G network.

Entrepreneur to tackle the future of journalism and media
06 December 2012, 2:34PM

Matter: tackling the future of journalism and mediaFascinating story here that could have far reaching implications for us all in this industry. Or possibly none at all depending on your point of view about how much change is yet to come and whether that might involve a host of new platforms and services. Entrepreneur Corey Ford has not only posed the question, asking what is the future of journalism, publishing and media, but he is investing $50k in five companies to see if they can find the answer.

Twitter and blogs tool ThingLink boosts advertiser engagement by more than 100%
06 December 2012, 12:39PM

Rihanna An Interactive ImageWith so much digital noise out their advertisers and content producers are desperately seeking ways to cut through and get noticed. ThingLink have created a new tool that helps build dynamic image content for Twitter and blogs. It allows users to embed a variety of content into one image. You can see from the image of Rhianna alongside and another really good example below, from heavy metal band Ill Ninio, the wealth of content and engagement opportunities that ThingLink adds and enriches images with.

Twitter adds Trends to 100 additional worldwide cities ? 12 more in the UK
06 December 2012, 9:56AM

Twitter has greatly expanded its Trends product today and has added 100 more cities around the world, including twelve in the UK bringing the total to 16. The new UK cities on Twitter are Belfast, Brighton, Bristol, Cardiff, Edinburgh, Leeds, Leicester, Liverpool, Newcastle, Nottingham, Portsmouth and Sheffield. They join Birmingham, Glasgow, London, and Manchester.

Instagram falls out of love with Twitter as it pulls integration
06 December 2012, 9:27AM

Rains drops - Instagram pic by @TmmlnycFacebook-owned Instagram has taken the step of blocking Twitter from displaying photos correctly by disabling its Twitter card integration. It means Instagram photos no longer display properly on Twitter and look oddly cropped. Instagram has said it made the move because it wants people to views pictures on a new Instagram web presence it is building rather than viewing them on Twitter.



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