Wednesday, 5 December 2012

Media AM - Arena wins Ricola, MediaCom, Immediate Media, FHM, Netflix, Virgin Media

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Media AM Bulletin
 
 
 
*   Latest News
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Ricola: Arena wins £3m TV account
Arena Media lands Ricola account
Nick Batten, 05 December 2012

Arena Media has won the £3m media account for Swiss herbal sweet...

  
Southbank Centre: reviews its media account (photo: Ian Bottle)
Southbank Centre hunts for media agency
Nick Batten, 05 December 2012

The Southbank Centre, the complex of artistic venues on the south bank...

  
Silver Spoon: half a spoon by Adam & Eve
Immediate Media nets £1.5m year-long deal with Silver Spoon
Nick Batten, 05 December 2012

Magazine publisher Immediate Media has agreed a 12-month advertising deal worth more...

  
Harper Collins: UK headquarters in West London
MediaCom scoops £2m Harper Collins account
Katherine Levy, 05 December 2012

MediaCom has been appointed to the £2m media planning and buying account...

  
FHM
FHM sparks Twitter outrage for 'normalising' violence against women
Nicola Kemp, 04 December 2012

Bauer Media's flagship men's magazine FHM has sparked a wave of protest...

  
Netflix: signs exclusive TV partner deal with Disney
Netflix seals exclusive future US TV rights to Disney films
Sarah Shearman, 05 December 2012

Netflix has struck a major deal with Walt Disney to become its...

  
Virgin Media: new flagship store
Virgin Media unveils 'next-generation' retail proposition
Matt Chapman, 05 December 2012

Virgin Media is seeking to 'reinvent' its retail strategy with a flagship...

  
*   Also in the News
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GroupM downgrades 2013 global ad forecast
Arif Durrani, 03 December 2012
Sky spreads responsibilities after Mike Darcey's departure
Maisie McCabe, 04 December 2012
DCM promotes Davina Barker to head of agency sales
Nick Batten, 04 December 2012
Advertising Effectiveness: the long and short of it
Staff, 04 December 2012
Marmite unveils 'love or hate' bus shelter
Loulla-Mae Eleftheriou-Smith, 04 December 2012
Sam Howroyd: Engaging with brands on Facebook
Sam Howroyd, 04 December 2012
Dennis launches interactive Auto Express iPad app
Nick Batten, 03 December 2012
ITV attracts 10.6m viewers to I'm a Celeb final
Arif Durrani, 03 December 2012
 
 
Blogs
Tip-toeing Towards A Multi-Screen Future
David Brennan

I was asked to chair a session at the excellent Future of TV Advertising Forum earlier this week. It was...

A conversation between Big Data and Market Research
John Carroll

"Hey MR old man, how's it hanging?" "It's hanging very well, Big Data, thank you for asking. And less...

Platforms are in fashion, but for how long?
John Carroll

I found myself the other night with feet up on the sofa watching Holby City on the television (wife's...

ZenithOptimedia on the hunt for a new chief executive
Arif Durrani

Gerry Boyle is preparing to step aside from his role as chief executive of ZenithOptimedia, the agency he joined more...

As Big Data gains weight, can it be trusted without market research insights?
Claire Emes

This blog is written by Claire Emes and Gabriela Mancero , Ipsos MORI It seems like a long time...

Do the same thing as last year ? Flux that.
Sue Unerman

Generation X, Generation Y, the Millennials, Gen YNot . All useful and descriptive phrases. ( If everyone in the...

Radio turns 90 but are young people tuning in or dropping out?
John Carroll

The first thing to note is that young people do listen to the radio and always have done; they are...

Friendly ITV aims for the heart of popular culture in 2013
Arif Durrani

Billed as "the biggest night of the year in the commercial calendar", more than 600 agency leaders and advertisers packed...

 
 
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