The Wall > The top 20 most shared social video ads of 2012

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list New Corp closes iPad only newspaper The Daily after losing millions 03 December 2012, 3:14PM Big changes at News Corporation today as executives comes and go and in amongst those changes News Corporation has also announced the closure of its iPad only newspaper The Daily. It was launched with much fanfare, and at a cost of $30m in February 2011, but seemed to very quickly run into trouble. 'Shopable' content: the distraction in the quest to win consumers' hearts and minds 03 December 2012, 12:51PM Here we are on Cyber Monday. I thought it would be a good time to take a look at how the industry has woken up to the power of video content in engaging consumers, which bodes well for 2013. The belief that the future is all about 'shopable content' however shows why 80% of investments into online video are still wasted. Brands, and agencies, are missing a trick. The 140 Commandments - The Pope joins Twitter, first Tweet later today 03 December 2012, 11:05AM Like the puff of white smoke from the Vatican announcing a new Pope has been chosen people are today waiting for the leader of the Roman Catholic to send his first Tweet to his followers. That’s right the Pope is coming to Twitter. The Top 20 Most shared social video ads of 2012 03 December 2012, 10:11AM While Coca-Cola, Chevrolet, P&G, Nike and Volkswagen all feature prominently in the 2012 Unruly Global Viral Video Ads Chart it is a little-known non-profit that we all came to know the name of that is the year's overall winner. Two-thirds of FTSE100 companies are failing on social media ? Twitter platform of choice 03 December 2012, 9:21AM A report looking at social media in the FTSE100 has found a statistically significant correlation between social media performance and subsequent daily share price movement. It suggests that those companies doing better at social media are seeing positive changes in their share price. Connected TVs - the natural home for branded content 30 November 2012, 2:03PM In today’s highly connected society, successful brands need to stand out from the crowd. More and more, brands are looking for opportunities to create meaningful consumer connections and are using branded content to increase engagement, reach new audiences and convert immersive brand experiences into ROI. How a New York Times reporter got a social media minder 30 November 2012, 12:40PM The Washington Post reports on the curious case of The New York Times reporter, Jodi Rudoren, who has been given her own social media minder who will be looking at every Tweet and Facebook status update that she writes to check and edit them before sending. More than 1,000 jobs gone at Living Social and Groupon 30 November 2012, 11:14AM Business Insider reports on the shaky world of daily deals websites as LivingSocial announces it is cutting 400 staff. That represents almost 9% of its total workforce. The cuts at LivingSocial follow Groupon eliminating around 650 positions this year. Social business, what works and what doesn't 30 November 2012, 9:40AM Companies want to use social approaches to create meaningful business value, yet nearly three-quarters of survey respondents said they were underprepared for the required cultural changes, according to IBM's latest study. Leveson Report - what are the implications for social media? 29 November 2012, 5:45PM I write with half an eye on Lord Justice Leveson’s hefty report the other half on the Twittersphere’s reaction. A few points come to mind. Social media reaction before-and-after is, predictably, mixed; freedom of speech is held sacred by bloggers and this libertarianism may filter through on social media more widely. BR Insight Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast) There has been so much content and so many events produced over the last... Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast) As the dust settles on a volatile year for digital marketing, with new c... Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast) European consumers are increasingly aware of cookies and other online tr... 7 Key Principles to Drive Online Purchases from Your Website (Expert Reports) The majority of purchases start online today and it’s a given fact... Mastering Digital Advertising: How to boost your bottom line (Expert Reports) In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i... Algorithms and Optimization for Search Engine Marketing (Expert Reports) Using portfolio optimization to achieve optimal performance of a search ... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders