Thursday 13 December 2012

Marketing Daily - Twitter names top UK brand campaigns of 2012; plus Audi, Waitrose, HMV, and Cathedral City

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Breaking news from Marketing
 
Breaking news from Marketing December 2012
 
Latest News
 
Twitter names top UK brand campaigns of 2012
Sarah Shearman,
13 December 2012
 

EE's 4G launch campaign has been named by Twitter UK as the...

Twitter: reveals best campaigns of 2012
 
 
Audi UK marketing boss departs
Alex Brownsell and Sarah Shearman,
13 December 2012
 

Audi UK head of marketing Dominic Chambers has left the Volkswagen-owned car...

Dominic Chambers: leaves Audi
 
 
Greenpeace claims victory against Waitrose and Shell
Loulla-Mae Eleftheriou-Smith,
13 December 2012
 

Greenpeace is claiming to have derailed a potential tie up between supermarket...

Greenpeace: campaigns against Waitrose and Shell deal
 
 
Marketing Moments 2012: Marks & Spencer scores Christmas gold
Nicola Kemp,
06 December 2012
 

M&S left rivals in the shade with a truly inspiring Christmas campaign

Marketing Moments 2012: Marks & Spencer scores Christmas gold
 
 
Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband
Nicola Kemp,
06 December 2012
 

No list of the industry's triumphs in 2012 would be complete without...

Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband
 
 
#aoty12: Branding Agency of the Year - FutureBrand
Rachel Barnes,
11 December 2012
 

FutureBrand reaped the rewards of years of preparation around the London 2012...

London 2012 branded fleet
 
 
#aoty12: Insight Agency of the Year - Millward Brown
Kim Benjamin,
11 December 2012
 

The agency's strong record on the use of insight to improve sales...

John Lewis: Millward Brown contributed to retailer's much-lauded ads
 
 
#aoty12: Experiential Agency of the Year - Sense
Loulla-Mae Eleftheriou-Smith,
11 December 2012
 

This year's winner had a stellar 12 months. It has produced impressive...

Glaceau Vitaminwater: Sense ran medal promotion work around the Olympics
 
 
Promotion: 7 Key Principles To Drive Online Purchases From Your Website
How can you make your site stand out among the competition? Download this free eBook and learn the 7 principles needed to help you harness the potential of your website.
 
Also in the News
 
HMV set to breach banking covenants after tough Christmas trading
Matthew Chapman,
13 December 2012
 
Cathedral City to run debut TV ad for 'extra mature' variant
John Reynolds,
13 December 2012
 
UK consumers most prolific web shoppers and online TV watchers, says Ofcom
Matthew Chapman,
13 December 2012
 
 
 
Blogs
 
 
Starbucks is easy to boycott. But what about Spurs?
Unofficial Partner
 

Character is what you do when you think nobody is watching. This phrase came to mind when reading the Independent’s...

 
 
Is Brand Simplification Simply Wrong?
Dave Roberts
 

"Surely not... not Google?! Not after fourteen years of hyper logo creativity? They wouldn't evolve their logo into something...

 
 
The battle of the Christmas 2012 ads
Richard Fullerton
 

Waitrose Christmas 2012 TV ad - cheap and cheerful. The battle of the Christmas 2012 ads has reached a...

 
 
Tis the season to be flu-ey
Jonathan Weeks
 

Cleanliness on the go is an untapped opportunity, particularly in the winter months, writes Jon Weeks, Director in Ipsos Marketing....

 
 
Helen Edwards: The importance of thinking inside the box
Helen Edwards
 

What’s the story behind easyJet’s up-and-away 2012 financial results? As ever, there is more than one: a dismal summer that...

 
 
 
 
 
 
Whitepapers
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
 
There has been so much content and so many events produced over the last...
 
 
Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast)
 
As the dust settles on a volatile year for digital marketing, with new c...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
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