marketing your business online: The Wall > What mobile needs to do to have a great 2013

Monday 17 December 2012

The Wall > What mobile needs to do to have a great 2013

What mobile needs to do to have a great 2013

17 December 2012, 1:00PM

You might describe the last twelve months as being the end of the beginning of mobile marketing. In 2011 brands were testing mobile, with ad spend in the tens of thousands, this year has seen individual brand spend move to the hundreds of thousands. But with mobile representing just seven per cent of digital spend in H1 2012, we don't yet feel that it has become a mainstream advertising choice. We expect 2013 to see continued strong investment in mobile display and other channels, but there is still some way to go before mobile reaches its potential.

SEO PR: the future for online visibility

17 December 2012, 11:00AM

For many years the worlds of public relations (PR) and search engine optimisation (SEO) have existed separately, providing companies with their benefits in a very disparate manner. However, the time has arrived for the two strands to work together in order to offer the best possible online result, particularly in light of the changes brought in by Google Penguin.

Avoiding a Blue Christmas, post Black Friday

17 December 2012, 9:30AM

According to the Centre of Economics and Business Research (CEBR) online prices are falling at their highest rate for five years. With the festive price war already in full flow, competition in the run-up to Christmas is fierce. With discounts everywhere a customer looks, whether they browse online or in store, how do brands compete for those all-important sales?

How PRs use Twitter

16 December 2012, 11:49AM

Two tools of all public relations professionals is the phone and email, but in recent times PRs are turning more and more to using Twitter.

Kate Russell (@katerussell)

The Guardian scraps Facebook frictionless sharing app

14 December 2012, 1:15PM

The Guardian is scrapping some of the functionality within its much derided frictionless sharing Facebook app, in a seeming attempt to generate more direct traffic for its website. The app was launched in September last year, soon after Facebook’s F8 developer conference, which opened up Facebook as a platform. The Guardian were one one the first users of Facebook’s Open Graph system announced at that conference.

How to extend the reach of live events with social media

14 December 2012, 11:45AM

A live event is no longer just about being in the room or at the venue. With social media you can be part of an event taking place on the other side of the world. Below we take a look at how all kinds of events are being enhanced by social media, and the different platforms being used to boost engagement.

Labour is failing on digital media when it could do so much better

14 December 2012, 10:06AM

One of the most interesting things about the US election campaign was the breadth of digital use and how the use of social media by the two parties evolved. Few stones were left unturned as the Obama and Romney campaigns progressed and even now that the election is over the Obama team continues to evolve its use of social and digital media with, for instance, its launch onto Pinterest earlier this week.

The Lavazza 2013 Social Calendar

14 December 2012, 9:30AM

Loved this idea from Italian coffee brand Lavazza which has been creating traditional calendars for twenty years, but with its agency Armando Testa wanted to make the leap to create something online like you had never seen before.

8 things Kraftwerk can teach every marketer about preventing website downtime

14 December 2012, 9:25AM

This week demand for Kraftwerk ticket's brought down the Tate Modern's website. Marketers might think that crashing a website is the sign of a successful campaign, but in reality downtime damages both reputation and the bottom line.

Google and Nike are the most shared social video brands of 2012

14 December 2012, 8:56AM

Google is the most successful social video brand of 2012 beating Nike after the technology giant's video campaigns attracted more shares this year than any other advertiser, according to new data released today by Unruly.