Friday 14 December 2012

Breaking news from Brand Republic - Campaign Viral Chart, Trading Places, GNM, Cristal Festival, Google Maps

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Latest news
Campaign Viral Chart: Kobe and Messi go head-to-head in most-shared ad
Campaign Viral Chart: Kobe and Messi go head-to-head in most-shared ad
by Ben Hall
14 December 2012, 09:04AM
Kobe Bryant and Lionel Messi put their talents to the test when they vie for a fan's attention in a campaign for Turkish Airlines, which leads this week's run down of the most-shared ads.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Matthew Chapman
14 December 2012, 10:25AM
James Harding has handed in his resignation at The Times and Mcgarrybowen chairman Jim Kelly is stepping down from the agency to focus on his personal life in this week's round-up of people moves across advertising, marketing, media and PR.
Guardian and Observer journalists back industrial action
Guardian and Observer journalists back industrial action
by John Reynolds
14 December 2012, 09:23AM
Guardian News & Media (GNM), the publisher of the Guardian and Observer, is facing the possibility of strike action by its journalists after an overwhelming majority of 400 staff voted to call a ballot on industrial action, should the company go ahea...
CRISTAL FESTIVAL: The real celebrity is the consumer, says Addiction director
CRISTAL FESTIVAL: The real celebrity is the consumer, says Addiction director
by Maisie McCabe
14 December 2012, 10:15AM
Brands using famous people in their marketing need to remember the real celebrity is the consumer, according to Martin Delamere, brand strategy director at Addiction Worldwide.
CRISTAL FESTIVAL: Don't just innovate for the sake of it, says Mademoiselle Scarlett chief
CRISTAL FESTIVAL: Don't just innovate for the sake of it, says Mademoiselle Scarlett chief
by Maisie McCabe
14 December 2012, 09:18AM
Creative agencies shouldn't just innovate for the sake of it and should be respectful for what brands are about, according to Oliver Bouas-Laurent, chief executive of French agency Mademoiselle Scarlett.
Google Maps returns to iPhone
Google Maps returns to iPhone
by Sarah Shearman
14 December 2012, 09:17AM
Google Maps has returned to the iPhone, months after Apple replaced it with its own service.
Mr & Mrs Smith goes back to its roots with couples-focused push
Mr & Mrs Smith goes back to its roots with couples-focused push
by Loulla-Mae Eleftheriou-Smith
14 December 2012, 09:36AM
Mr & Mrs Smith, the boutique hotel-booking brand, is reverting to its roots in a post-Christmas campaign focusing on couples.
Promotion: The Hottest Search, Social and Mobile Trends - on-demand webcast

Insight from Just Eat's CMO, Mat Braddy - how to cash in on search, social and mobile to gain the competitive edge, increase traffic and ROI for 2013. Watch it here
Opinion
Think BR: The 12 best books about advertising
Think BR: The 12 best books about advertising
by Paul Feldwick
14 December 2012, 08:30AM
What are the best dozen books about advertising and advertising research, asks Paul Feldwick, Credos.
Think BR: Good data protection law should not throttle innovation
Think BR: Good data protection law should not throttle innovation
by Nick Stringer
13 December 2012, 08:30AM
The European Commission's data protection proposals have the potential to set Europe's digital agenda back by years, writes Nick Stringer, director of regulatory affairs, IAB.
Intelligence
Harnessing the power of household buzz
Harnessing the power of household buzz
by Paul Oronoz
14 December 2012, 08:00AM
More than four out of five of us regularly recommend products to friends, writes Paul Oronoz, UK country manager, Specific Media.
The perfect gift for today's generation? Get away, together
The perfect gift for today's generation? Get away, together
by Rodney Collins
14 December 2012, 08:00AM
Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.
Also in the news
Medium of the Year: ITV
by , 13 December 2012, 08:00AM
M&C Saatchi wins brief to boost Ocado
by John Owens, 13 December 2012, 09:00AM
Will 2013 be better for Government?
by George Eustice, 13 December 2012, 09:00AM
Latest Blog Entries
The top ten principles of sustainable branding
Louise Kennedy, 13 December 2012
12 career tips of Christmas - day five
NABS, 13 December 2012
New year, new you
Greg Taylor, 13 December 2012
When people expect you to behave as they would
Hugh Salmon, 13 December 2012
Singapore leads the world on mobile take up and marketing
Chris J Reed, 13 December 2012
12 career tips of Christmas - day four
NABS, 12 December 2012
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